SGB Update

Alexander Wang Brings Adidas To Fashion Week

Directly following Alexander Wang’s New York Fashion Show runway on September 10, where he debuted a collaboration with Adidas Originals, the sportswear brand was quick to share more consumer-facing news about the partnership line via its Twitter @adidasoriginals and Tumblr adidasoriginals.tumblr.com.

ZEG Exits Eurobike, Expands Cologne Show

Europe’s largest buying group for independent bicycle dealers (IBDs) has pulled out of Eurobike and begun marketing its own show to non-members.

NFL Launches $100 Million Concussion Initiative

The NFL says it’s committing $60 million towards developing technology such as improved helmets and an additional $40 million over the next five years towards medical research, primarily neuroscience, as part of a new player health and safety initiative.

PHIT America And SFIA Award Go! Grants

Personal Health Investment Today (PHIT) America and the Sports & Fitness Industry Association (SFIA) will award 118 Go! Grants to school-based physical activity programs in 29 states throughout the U.S.

Bike Execs Storm Capital Hill To Support REC Act

PeopleForBikes hosted 17 female executives during a Washington D.C. lobbying blitz that urged members of Congress to support the Outdoor Recreation Economic Contributions Act.

Will Yogis Pay $1,000 For A Mat?

BallerYoga has set out to make a yoga staple a luxury item, creating a practice mat out of full-grain leather versus the standard thermoplastic elastomer, TPE, which is greener than PVC.

RECALL: 1,450 Huish Outdoors Buoyancy Control Devices

Huish Outdoors, based in Salt Lake City, recalled all its Zeagle brand Grace and Element buoyancy control devices (BCDs) because they can suddenly leak air causing a loss of floatation, posing a drowning hazard to scuba divers.