GCI Outdoor Selects Verde As Agency Of Record
Verde, which has offices in Jackson, WY, Ketchum, ID and Durango and Boulder, CO, will work with the company to creatively and more effectively reach outdoor enthusiasts, sports fans and others.
Mizu Bulks Up With Three New Sales Agencies
Praelia Group, GGI Sales and Zulim Agency brought on board.
Greenpeace Identifies PFC Pollution Hotspots
The environmental watchdog identified locations in the U.S., Europe and China as global pollution hotspots of polyfluorinated chemicals (PFCs) widely used by industries, including active lifestyle brands.
Allied Certifies Down Supply Chain
Allied Feather & Down can now offer 100 percent of its supply chain as certified for the humane treatment for animals. But it’s still up to brands to pay the extra costs for the option.
Nutrition Coach Launches Jaime Morocco Fitness
NASM Certified Personal Trainer and Precision Nutrition Coach Jaime Morocco launched Jaime Morocco Fitness, an online training and wellness program based in the San Francisco Bay Area.
Study: Consumers Will Spend $422 On Holiday Shopping
New research shows insight into how consumers shop during the holiday season, and whether small businesses are on their radar.
Bear & Son Cutlery Acquires Gatco Sharpeners
Bear & Son Cutlery acquired Gatco Sharpeners, including its slogan, “We sharpen the world.” Bear & Son hopes that Gatco will round out the company’s product line and provide a one-stop shop for knives and sharpening. “Bear & Son is equipped with a rich family tradition in knife making, and the Gatco brand is a […]
Mountain Khakis Names Flagship Store Manager
Steve Carpenter, a longtime Denver resident, brings 27 years of experience leading REI stores.
U.S. House Passes Outdoor REC Act
The bill, which now moves to the U.S. Senate, would shine a greater spotlight on economic effects of the estimated $646 billion outdoor industry.
Vasque Appoints JAM Collective As PR Agency
Vasque joins the constellation of JAM Collective clients including Osprey Packs, Leatherman, Mountain Hardwear, Vuarnet, Yakima Products Inc. and Snow Peak.
Gander Mountain Hosts Annual First Ice Expo
The 6th Annual First Ice Expo will be held Saturday, November 19 starting at 8 a.m. at the Gander Mountain store in Forest Lake, MN.
Obama Administration Drops TPP Agenda
The White House has verified that the Obama Administration will not push forward in its efforts to seal the Trans-Pacific Partnership (TPP) during his last days in office.
Implus Corp. Names New Board Members From Nike And The North Face
Sally McCoy and Chris L. Shimojima bring seasoned outdoor and active lifestyle experience from Nike, Zumies, CamelBak and others to the Implus board.
Sierra Designs Debuts Andrew Skurka Video Series
The videos by the long-distance hiker offer practical advice for hikers, backpackers and outdoor enthusiasts.
Greats Brand Appoints President And COO
Rachael Ulman is an e-commerce veteran, having most recently worked at Amazon.com where she led marketing and merchandising for MyHabit.com.
