Gerber Promotes Diefenderfer To VP Of Sales, Americas
Diefenderfer will oversee the Gerber sales organization in the Americas, including internal directors, managers, coordinators and the customer service team, as well as Gerber’s external sales partners.

Blizzard Tecnica Hires Ambassador To Sales Rep Role
Blizzard Tecnica hired Tyler Delumyea as its new assistant sales representative in California and Nevada, effective immediately.
RYU Apparel To Trade Units For Debt Settlement
RYU Apparel Inc. announced its intention to settle debt in the amount of $710,000 owed by the company to Marcello Leone — RYU’s CEO, president and chairman of the board — in exchange for 5.68 million units of the company.
UFC Gym, Safe Horizons Partner On Self Defense Initiative
Through these seminars, UFC Gym will provide tools to enhance men’s, women’s and children’s personal confidence by teaching free self-defense techniques and self-awareness skills.

Swedish Alpine Ski Team Adds RECCO To Uniform
Sports brand Helly Hansen has for many years integrated RECCO reflectors in all of its ski apparel. As a new partner to the Swedish alpine ski team, the members will therefore now be equipped with RECCO reflectors
Licensing Industry Merchandisers’ Association Adds EVP
The International Licensing Industry Merchandisers’ Association (LIMA) added Maura Regan to the trade group this month as executive vice president.
Implus Corp. Selects Archer Malmo As Agency Of Record
The parent of Sof Sole, YakTrax, TriggerPoint, Balega and a number of other active accessory brands named Archer Malmo the company’s integrated agency of record following an extensive review.

Nike Locks Down Cristiano Ronaldo In Contract Extension
Nike is putting a ring on it with worldwide soccer star Cristiano Ronaldo.
Brunswick Corp. Appoints CIO
Danielle Brown, who formerly worked at DuPont, succeeds Michael Schulz, who is retiring from Brunswick.
Smith & Wesson May Change Name To American Outdoor Brands
Smith & Wesson Holding Corporation plans to hold a special shareholder meeting to seek approval to change its corporate name from Smith & Wesson Holding Corporation to American Outdoor Brands Corporation.
FeraDyne Outdoors Names Northeast/Mid-Atlantic Sales Rep
Jones & Company Inc. will help the collection of archery brands drive sales and growth in 15 states.

Golfsmith Begins Liquidations At 59 Stores
Going-out-of-business sales started at 59 Golfsmith locations. The list of the 30 stores Dick’s Sporting Goods will keep was also revealed.

Weyco Group’s Q3 Sales Slump 13 Percent
Sales at Bogs tumbled 31 percent in the aftermath of last year’s mild winter, while Nunn Bush and Stacy Adams also fell due to the overall challenging retail environment.
Smartwool To Open Chicago Pop-Up Shop
The brand’s first pop-up shop will be open from November 10 to January 13 at Chicago’s Water Tower Place.

Ronnie Fieg Chronicles 10 Years With Asics
Founder of Kith Ne sneaker and sportswear retailer and brand Ronnie Fieg took to Instagram November 7, 2016 to reflect on his 10-year collaboration with Asics.