Boa Inc. Hires Global Sales And Marketing Manager
Jeff Fleming, previously a regional sales manager for cycling accessory brand Serfas, will be tasked with bringing greater distribution and overall brand presence to the running market.
SIA: Snow Sports Participation Climbed 1% In 2015/16
The 2015/2016 season brought 23.5 million snow sports participants into the cold.
Croakies Kicks Off 40th Anniversary Campaign
The manufacturer of outdoor retention products will also release a limited 40th Anniversary-inspired collection as part of its 2017 model line.
The Running Event 2016 Charts Increased Attendees, Decreased Exhibitors
Total attendance in 2016 was 2,540 industry professionals, versus 2,705 in 2015.
Fjällräven North America Launches Holiday Campaign
The brand’s largest holiday campaign to date features a multi-piece billboard installation and adjacent 3,500-square-foot pop-up brand center in New York City’s Times Square.
Polartec Teams With Boathouse Sports
The collection, Polartec x Boathouse Sports will combine the Made In America power of Boathouse with the Power Stretch fabric of Polartec.
Reebok Ambassador Gigi Hadid Hosts #PerfectNever Event
The female empowerment event consisted of a series of activities including a workout class, a panel discussion with female trailblazers and an artistic installation.
Fitness Trend: Uber For Personal Training?
The app, V-Training, allows prospective fitness clients to choose the right trainer for them wherever they may be, either online or in various locations across the U.S.
CCM Hockey To Reward Individuals For Giving Back Via CCM Assists
Between December 1 and December 31, 2016, CCM Assists will encourage players to volunteer and do good deeds in their communities.
Acushnet Trims Loss In Q3
The improved bottom-line results came despite a 5.5-percent revenue decrease in Titleist golf balls due to the bankruptcies of Sports Authority and Golfsmith, as well as the timing of product launches.
Nashville To Host 47th Annual National Athletic Directors Conference
Speakers at the event being held December 9-13 include Clark Kellogg, lead college basketball studio analyst for CBS Sports, and Kenny Davis, captain of the 1972 U.S. Olympic Basketball Team.
PGA Merchandise Show To Mark 64th Year
Approximately 1,000 golf companies and brands will exhibit at the the annual show in Orlando on January 24-27.
Iconix Hires Chief Marketing Officer
Jamie Cygielman brings marketing and business development experience from companies including The Jones Group, Madame Alexander Doll Company and Madison Square Garden.
The Weather Network: Seasonal Winter Weather Expected
Though some will experience above-normal temperatures this season, many parts of the country that saw a lack of sustained winter weather last year will endure more frequent storms and bouts of arctic air in 2016/17.
Reef Adds Hailee Steinfeld As Spokesperson
Academy Award Nominee and platinum recording artist Hailee Steinfeld has been named the new face of the Reef Escape Collection.
