Mission Inks Slew Of High-Profile Athlete Endorsements
MLS MVP David Villa, NBA All-Star Dwyane Wade, U.S. Women’s National Soccer Captain Carli Lloyd and NHL All-Star John Tavares will promote Mission’s new line of heating accessories and gear.
Thule Hires Luggage Veteran To Head Soft Goods Development
Jim Matthews brings more than 25 years of product management and development, marketing and sales expertise within the luggage category, most recently with Timberland and Columbia licensee Randa.
Clockwork Technology Enters Sports Helmet Game
Why the retired CEO of Motorola and various sports medicine experts are looking for innovations in concussion prevention.
RockyMounts Appoints Outside Sales Representatives
Tiffanie McKenzie and Tom Roth will work with retailers in the south and northeastern U.S., respectively.
GNC Pays To Play At Super Bowl LI
The February 5, 2017 event will feature a commercial, along with associated placements and promotions, coinciding with the upcoming relaunch of the brand as One New GNC.
RECALL: Carbon Express Blade Crossbows
The crossbows can fire unexpectedly when the safety is engaged, posing an injury hazard to the user or bystander.
Pensole, Vibram Launch Design Master Class
Pensole Footwear Design Academy will launch Pensole/MLab Powered by Vibram, a hands-on, four-week, intensive design immersion program focused on material design principles, according to Pensole founder D’Wayne Edwards.
SIA Refreshes Snow Show Floor + Beer At Noon!
The annual trade show in Denver will debut a new floor plan with new special exhibits, events and extended, complimentary happy hours.
Nike Gives Elena Delle Donne Her First Signature Shoe
Elena Delle Donne joins a small group of WNBA athletes to receive signature shoes from Nike.
Cabela’s Hometown Already Feeling Merger Impact
Business owners in Sidney, NE said sales are already slowing as residents wait to see what will happen to the 2,000 local Cabela’s jobs.
Adidas Opens Virtual-Reality Store In Sweden
“The introduction of the 360° Concept Store is in line with our ambition to be in the forefront of the digital shopping experience, which we achieve by adding interactive dimensions to the VR-experience.”
Dick’s Returns To Sponsor High School Nationals Basketball Tournament
For the fourth consecutive year, Dick’s Sporting Goods will serve as the title sponsor of the High School Nationals Basketball Tournament to be held in New York City.
Rovr Products Names Communications Agency Of Record
Verde Brand Communications will handle all aspects of Rovr public relations support, effective immediately.
Finish Line Taps Lil Yachty For Adidas Brand Storytelling
The Finish Line Inc. partnered with Lil Yachty, hip hop recording artist, for an exclusive digital experience that celebrates the release of the Adidas Tubular Shadow.
Blink Fitness Opens 50th Location
The value-based fitness club will open its 50th location in Brooklyn, NY on December 21, 2016, six years after it opened its first location in New York City’s NoHo neighborhood.
