SGB Update

Faraday Bicycles Acquired By Pon Holdings

The e-bike manufacturer will retain its headquarters in San Francisco and will continue operations as an autonomous brand. Adam Vollmer will continue to act as the managing director.

Crunch Opens Flatbush Brooklyn Club

Owner Assaf Gal brings with him years of experience in the industry, having opened the first Crunch in the Bronx and expanding with eight more locations in the coming years.

Zamst Renews Partnership With Two-Time Olympian

Runner Amy Cragg joins other athletes that have recently renewed their partnerships including NBA All-Star Isaiah Thomas, PGA Tour Member Scott Langley and Pro Hockey Star Ryan Getzlaf.

Hydro Flask Debuts Charitable Giving Program

Through Parks For All, the company will donate a series of cash grants and product donations to non-profit organizations whose missions align with working to build, restore and preserve parks.

PGA Merchandise Show Expands Fitness Division

More than 75 golf fitness, sports performance and instruction companies will exhibit in the expanded area to showcase the newest products and services that are related to golf and the resort fitness industry.

Shred And Slytech Sign KC Deane

The creators of eyewear and protective equipment for skiers, snowboarders and mountain bikers welcomed pro skier and mountain biker KC Deane to their teams.

Alliance MMA Builds Empire With SuckerPunch Acquisition

Operating under the Alliance MMA umbrella, SuckerPunch will provide representation for fighters inside and outside of the cage. SuckerPunch currently has more than 100 fighters under contract worldwide.