SGB Update

Aldo Group Appoints New CEO

Aldo Group Inc. announced that David Bensadoun as CEO. The eldest son of the company’s founder, Aldo Bensadoun, replaces Patrik Frisk, who has been CEO since 2014. The eldest son of the company’s founder joined the company in 1995 as a project manager.

OIA Pens Letter To New Commerce Secretary

OIA’s Executive Director Amy Roberts sent a letter to Secretary Ross congratulating him on his confirmation and outlining the priorities of the outdoor industry’s trade agenda.

Aventura Clothing Partners With Uncommon Threads

As part of the partnership, Aventura will be donating new clothing quarterly that gives women the opportunity to be outfitted to raise self-confidence and feel empowered in their daily lives.

Equinox Revamps Leadership Team

Niki Leondakis will assume the role of CEO of Equinox Fitness Clubs and report directly to Harvey Spevak, who will step into the role of executive chairman and managing partner of Equinox Holdings Inc.

Met-Rx Signs Leonard Fournette

As the latest athlete to join Team Met-Rx, the former college standout running back will be featured in a new digital ad campaign slated to debut this spring.

Mission Unveils VaporActive Apparel Collection

The line will be supported by a multi-million-dollar national media campaign across social, digital and grassroots initiatives as well as a commercial starring company co-founder Dwyane Wade.

Skullcandy Launches Battle Of The Bands Contest

The Skullcandy StayLoud Showdown concerts will pit bands against each other in three venues: Los Angeles, Austin, TX and New York. The winner heads to the Vans Warped Tour.

American Outdoor Brands Cuts Outlook On Firearms Downturn

American Outdoor Brands, formerly known as Smith & Wesson, reported sales earnings on an adjusted basis grew 13.3 percent in its third quarter ended January 31 on a 10.8 percent revenue gain. However, the outlook for the current year was reduced due to a post-election slowdown in firearms sales.

Buckles February Comps Tumble

The Buckle Inc. announced that comparable store net sales, for stores open at least one year, for the 4-week period ended February 25, 2017 decreased 23.2 percent.