Met-Rx, a sports nutrition company, formed a multi-year partnership with former college standout, star running back and top professional football prospect Leonard Fournette.
As the latest athlete to join Team Met-Rx, Fournette will be featured in a new digital ad campaign slated to debut this spring and will participate in various marketing, social media and public relations initiatives.
To kick off the partnership, Met-Rx will provide fans with a behind-the-scenes look at Fournette as he trains to impress coaches and scouts at the professional level. The first video in the social content series will be released today on Fournette’s Twitter and Instagram channels, showing his preparation for the 40-yard dash.
“We are committed to providing the next generation of elite athletes with the right tools to help them dominate on the field. We are constantly looking to add up-and-coming, elite athletes to our Met-Rx roster and believe Leonard will be the next big thing in professional football,” said Derek Bowen, The Nature’s Bounty Co. chief marketing officer and general manager. “Leonard is a special talent who has dominated on the field because of the work he puts in off of it. His desire to be the best, ferocious running style, unmatched work ethic and love for family and community are all reasons why he is a perfect match for our brand.”
Fournette joins the likes of Defensive Rookie of the Year Joey Bosa and World Series Champion Addison Russell. Fournette – known for his size, speed and power – is widely projected to be a top-10 pick on April 27.
“I’m grateful to have Met-Rx by my side as I transition from college to the pros,” said Fournette. “To reach success at the next level, you need to commit yourself to working harder and training smarter than the competition. I understand that and embrace the challenge and just like Met-Rx, I am always looking forward to what’s next.”
