Powerade Names Damian Lillard Brand Ambassador
A new ad campaign featuring Lillard will begin airing during NCAA Division I men’s basketball tournament and will be supported by two digital ads, “Heart” and “Work.”
Skechers Performance LA Marathon Expands Activations
The 2017 Skechers Performance Los Angeles Marathon will add a number of innovative partnerships, charitable efforts and sponsorship activations for this year’s race, including a 13-person relay featuring the Los Angeles Chargers.
Umarex USA Names New President
Richard Turner is a 10-year veteran of Umarex USA and since 2006 served as vice president of sales and marketing.
LaserMax Names New CFO
Daniel Maier has more than twenty years of experience in operations, finance and accounting roles.
Ergo Grip Names New COO
Dennis Milinazzo was most recently operations manager.
Victorinox Swiss Army Appoints President Of North America
Hilary Hartley was most recently vice president of Oakley North America.
Under Armour Appoints Chief Innovation Officer
Clay Dean joins Under Armour after more than 20 years of success at General Motors (GM), most recently leading GM’s Global Advanced Design organization.
Gander Mountain To Close 10 Texas Stores
Gander Mountain will close 10 stores in Texas as part of its announced closing of 32 stores in bankruptcy proceedings. Multiple stores will also close in Alabama, Georgia, Illinois and Minnesota.
Rawlings To Sponsor World Baseball Classic
Rawlings Sporting Goods Company Inc., a subsidiary of Newell Brands, signed on as sponsor and supporter of the World Baseball Classic (WBC).
DSW Announces Exclusive Launch With TREND:BAR
TREND:BAR produces luxe fabric stickers, appliques, charms, shoelaces, patches, and creative add-ons that customers can use to personalize all the footwear and accessories in their closet.
Cocona Appoints EVP of Marketing And Sales
Cocona Inc., creator of patented 37.5 Technology and Eco-Dri Technology, announced the promotion of Christy Raedeke to executive vice president of global marketing and sales. Previously Raedeke was vice president of global brand at Cocona.
Differential Brands Group Sees Q4 Revenues Double
Differential Brands Group Inc., which includes Hudson Jeans, Robert Graham and Swims, reported fourth quarter net sales increased 108 percent to $42.0 million; full year net sales increased 104 percent to $149.3 million, driven by the inclusion of the Hudson Jeans and SWIMS brands in addition to sales growth in the Robert Graham brand.
Finish Line Brings Back College Hoops Bracket Challenge
The Finish Line Bracket Challenge will offer participants the chance to win up to $5,000 by selecting winning teams this March and encourage engagement on the company’s social accounts.
The Buckle’s Q4 Profits Slide
Dennis Nelson, president and chief executive officer, said, “While overall results for both the quarter and year were below expectations, we were able to maintain merchandise margins and finish the year with an operating margin of 15.7 percent.”
Vail Resorts Sees 21 Percent Q2 Sales Gain
Vail Resorts reported net earnings grew 27.5 percent in its second quarter ended January 31 on a 21 percent revenue gain.
