Fitbit Study Shows Heart Rate-Tracking Devices Track Sleep
Fitbit said an internal study, which was scored independently by polysomnography technicians, has validated the ability of wrist-worn trackers that incorporate movement and cardiac sensors, like Fitbit Alta HR, Fitbit Blaze and Fitbit Charge 2, to accurately determine light, deep and REM sleep stages.
Adidas Outdoor To Sponsor Aspen Backcountry Marathon
Adidas Outdoor will sponsor the seventh annual Aspen Backcountry Marathon & Half Marathon in collaboration with the City of Aspen, Aug. 12, 2017, for the second consecutive year.
Reebok Exec To Lead Lee Jeans
Lee, the denim brand owned by VF Corp. appointed Chris Waldeck as president of Lee and Rock & Republic. He was most recently the vice president and general manager at Reebok International.
Flowfold: Minimalist Gear For Everyday Adventures
Flowfold will appear at the 2017 summer Outdoor Retailer show in the Venture Out section.
Chaco Releases Bears Ears Collection
One hundred percent of net proceeds from the collection will go to two non-profits dedicated to protecting the monument and the 1.3 million acres of cultural and ecologically significant public land it includes.
“Sneakers” Coming Soon
Sneakers, due out October 24, takes you inside the global sneaker culture combining journalism, photography and design through dozens of personal interviews with the people at its core.
Nike Sticks By Tiger Woods
Nike announced Tuesday it would continue its endorsement deal with Tiger Woods despite the golfer’s DUI arrest over Memorial Day weekend.
Patagonia Buys Land In Ventura
Patagonia has acquired a 7.87-acre site, at 5301 N. Ventura Ave. in Ventura, CA, according to report by the Ventura County Star.
Moody’s Downgrades Vista Outdoors Debt Ratings
The corporate family rating downgrade reflects Vista’s weak operating performance and deteriorating credit metrics and Moody’s view that they will remain weak for an extended period. The rating outlook remains negative.
Dick’s Sporting Goods Chief Strategy Officer To Retire
Dick’s Sporting Goods said that in a regulatory filling that Michele B. Willoughby, its executive vice president and chief strategy officer, plans to retire, effective August 1, 2017.
Polartec To Launch Power Fill Fabric
The fabric technology contains insulation that rounds out the company’s range of temperature-regulating performance fabrics.
Asics Supports PHIT America In Running Contest
Leading up to Global Running Day on June 7, Asics America Corp. is challenging nationwide participants to run a total of 60 minutes anytime between May 30 and June 6. By doing so, Asics will donate $1 to PHIT America in their honor.
Converse, Carhartt Team Up For All Star Reworks
Each shoe is inspired by Carhartt’s workwear legacy. The low-top sneakers all come in a different one of WIP’s utilitarian fabrics: drill, canvas and ripstop.
New Balance To Sponsor Irish National Team
New Balance will replace Umbro as the kit sponsor of the Republic of Ireland (FAI) national team from the start of the 2017/18 season.
Reebok Appoints Chris Froio As General Manager, Reebok America
Reebok International announced the appointment of Chris Froio as general manager, Reebok America. Froio will lead the brand’s efforts to grow its business in the critical U.S. market. He will report to Reebok President Matt O’Toole.
