SGB Update

Reebok Exec To Lead Lee Jeans

Lee, the denim brand owned by VF Corp. appointed Chris Waldeck as president of Lee and Rock & Republic. He was most recently the vice president and general manager at Reebok International.

Chaco Releases Bears Ears Collection

One hundred percent of net proceeds from the collection will go to two non-profits dedicated to protecting the monument and the 1.3 million acres of cultural and ecologically significant public land it includes.

“Sneakers” Coming Soon

Sneakers, due out October 24, takes you inside the global sneaker culture combining journalism, photography and design through dozens of personal interviews with the people at its core.

Nike Sticks By Tiger Woods

Nike announced Tuesday it would continue its endorsement deal with Tiger Woods despite the golfer’s DUI arrest over Memorial Day weekend.

Patagonia Buys Land In Ventura

Patagonia has acquired a 7.87-acre site, at 5301 N. Ventura Ave. in Ventura, CA, according to report by the Ventura County Star.

Moody’s Downgrades Vista Outdoors Debt Ratings

The corporate family rating downgrade reflects Vista’s weak operating performance and deteriorating credit metrics and Moody’s view that they will remain weak for an extended period. The rating outlook remains negative.

Asics Supports PHIT America In Running Contest

Leading up to Global Running Day on June 7, Asics America Corp. is challenging nationwide participants to run a total of 60 minutes anytime between May 30 and June 6. By doing so, Asics will donate $1 to PHIT America in their honor.

Reebok Appoints Chris Froio As General Manager, Reebok America

Reebok International announced the appointment of Chris Froio as general manager, Reebok America. Froio will lead the brand’s efforts to grow its business in the critical U.S. market. He will report to Reebok President Matt O’Toole.

New Balance Signs Athletic Bilbao

New Balance will supply the squad with kit, training wear and equipment from the 2017/18 season in a six-year deal, taking over from Nike.