Dick’s Launches ‘Celebrate Youth Sports Weekend’
From July 14 to 16, Dick’s Sporting Goods will donate 1 percent of in-store, online and mobile sales to The Dick’s Sporting Goods Foundation to support youth sports teams in need across the country via its Sports Matter program.
Costa Announces Key Roster Changes
Costa Del Mar, manufacturer of polarized sunglasses, announced several new positions and promotions.
Sally Jewell To Keynote OIA Industry Breakfast
Jewell will urge the outdoor industry to use its influence to drive smart policy that supports public lands and their importance to outdoor recreation and economic opportunity.
Caleres Appoints President For Its New Men’s And International Division
Caleres announced the appointment of Malcolm Robinson as president of the company’s new Men’s and International division.
Vista Outdoor Hires Matt Rice As Brand Manager For Optics
Vista Outdoor Inc. announced the hiring of Matt Rice as brand manager for its Optics Global Product Lane.
NormaTec Named Official Recovery System Of USA Field Hockey
The partnership will bring NormaTec PULSE PRO Recovery Systems to both the U.S. Men’s and Women’s National Teams’ training facilities where they will be used for rehab and recovery. The teams will also have units to travel with for away matches.
Asics To Present Fourth Runkeeper Global 5K
The Global 5K is a virtual race that can be run anywhere in the world, at any pace. Last year it attracted over 101,000 runners.
Vista Outdoor Announces Extensive Partnership With Boy Scouts Of America
Vista Outdoor is now the official conservation sponsor of the Scouts, while Vista Outdoor brands Federal Premium, CCI, Savage, Gold Tip, CamelBak and Bell have become official partners with the Scouts for Shooting Sports, Archery, Hydration and Wheeled Safety.
OluKai Continues POW! WOW! Partnership
OluKai will continue its partnership with POW! WOW! as an official footwear sponsor of POW! WOW! Long Beach, a weeklong festival that brings art and culture to public spaces.
Puma Releases World’s Biggest Kit Launch
Each kit is dark and fearsome in color, technically-advanced, premium in materials and features unique detailing inspired by the individual club’s stadium or town, so home pride is with them wherever they go.
Performance Health Seeks Safer Alternatives For Pain Management
Performance Health has partnered with NFL pro Drew Brees for the “Safer Pain Relief” campaign.
Sherpa Adventure Gear Adds To Sales Force
Dedication Sports Group, Yukon Trading Company and Endless Adventure Sales are the newest members of the sales team for the U.S.
Nemo Equipment Signs New England Agency Of Record
Pinnacle Outdoor Group, in partnership with the HV Sales Group, includes seven reps strategically located throughout the Northeast.
Havaianas Sold For $1.1 Billion
Alpargatas, the Brazilian company behind Havaianas, has been sold for $1.1 billion to three prominent Brazilian banking groups.
Adidas Originals Opens Flagship On Venice Beach
Opening on July 13 on Abbot Kinney Blvd, the new Adidas Originals store celebrates the eclectic Venice culture with products and experiences that capture the creative, artistic vibe of the community.
