SGB Update

Lew’s Acquires Strike King Lure

Lew’s Holdings Corporation, a portfolio company of Peak Rock Capital, has acquired Strike King Lure Company, a leading supplier of branded fishing lures, sunglasses, and other fishing accessories.

Simms Appoints Casey Sheahan As CEO

Simms Fishing Products, the manufacturer of waders, outerwear, footwear, and technical apparel in fishing, announced the appointment of Casey Sheahan, seasoned outdoor industry veteran, to chief executive officer.

Fanatics Reworks Partnership With Major League Soccer

In addition to extending the long-standing e-commerce relationship between the two organizations, the multichannel deal is highlighted by Fanatics gaining worldwide rights to exclusively produce MLS fan gear apparel, headwear and hard goods across all retail and wholesale channels.

J. C. Penney Chief Merchant Exits

In conjunction with this reorganization, the position of chief merchant has been eliminated and John Tighe will be leaving the company to pursue other opportunities.

Toad&Co Appoints Mid-Atlantic Reps

Toad&Co, the outdoor lifestyle apparel company, added Mountain Lake Marketing to their sales force with responsibilities for the Mid-Atlantic territory.

New Era Makes First NFL Cap Out Of Plastic Bottles

New Era Cap, the official on-field hat of the National Football League (NFL), announced the debut of its first-ever official NFL cap made with plastic bottles in partnership with Repreve.

Christy Sports Acquires BootDoctors

Christy Sports LLC announced its most recent acquisition of BootDoctors, a specialty retailer of ski, snowboard and bike products and services, which currently operates out of three locations in Telluride, CO and two locations in Taos, NM.

Adidas Signs Zach LaVine

Adidas reportedly signed Bulls guard Zach LaVine to an endorsement deal. With incentives, the four-year contract could be worth up to $35 million.

Pro Football Losing Fans; Other Sports Holding Steady

 The percentage of U.S. adults who self-identify as professional football fans has fallen from 67 percent in December 2012, the last time Gallup asked the question, to 57 percent today. In contrast, every other sport measured in the Oct. 10-11 survey, except for Olympic sports, did not change meaningfully from five years ago.

REI Hires Chief Technology Officer

REI has named the former CIO and executive VP of Coach as its chief information officer and EVP, according to Geekwire. Christine Putur spent four years at Coach, from February 2013 to May 2017. Prior to that, she served as the CIO and senior VP of Staples Corp. Before Staples, she worked for Compaq Computer […]