ISPO Munich Attendance Estimated To Be Down Slightly
Highlights of the event included a strong response to the first ISPO Munich Sports Week, the return of Adidas to the fair for the first time since 2006, and Gertrude “Gert” Boyle being honored with the ISPO Cup.
Sport Hansa Names Director Of Business Development
Adam Cohen brings over 12 years of experience in the outdoor industry working with Eagles Nest Outfitters (ENO) as international sales manager, among other positions.
Cairn Launches Give Back Program
In partnership with The Gear Fix, an outdoor equipment repair and consignment shop, the program makes it easy for Cairn Subscribers, or anyone with gear to spare, to donate their retired items to benefit the preservation of wild places through The Conservation Alliance.
Stars Lined Up For 2018 National Health Through Fitness Day
Herschel Walker, Natalie Coughlin, Pat LaFontaine, Sam Perkins and Steve Garvey are among a number of sports legends joining SFIA officials and industry leaders heading to Capitol Hill in early March for National Health Through Fitness Day.
Under Armour Launches HOVR Cushioning Platform
The UA HOVR midsole is made of a proprietary foam compound, made in partnership with the innovators at Dow Chemical, possessing a super-soft durometer with ample cushioning and shock absorption for every single foot strike.
Bon-Ton Files For Bankruptcy
The department store operator is engaged in constructive discussions with potential investors and its debtholders regarding the terms of a financial restructuring plan, which may include a sale of the company or certain assets.
Nike Rolls Out NikePlus Membership Benefits
Nike’s new partnerships with Apple Music, Headspace and ClassPass means NikePlus members will get access to music, guided meditation and fitness classes.
Poll: NFL’s Core Fans Losing Interest In NFL
A poll from the Wall Street Journal and NBC News found the number of adults who claim to follow the NFL closely has dropped 9 percent since 2014.
Canadian Tire Reminds Canadians That We All Play For Canada
Working with athletes like Connor McDavid and Jonathan Toews, Canadian Tire aims to highlight the country’s love for Team Canada with the launch of its latest “We All Play for Canada” campaign.
SIA’s Nick Sargent Provides Bullish Assessment Of OR + Snow Show
In his latest “Nick’s Notes,” Nick Sargent, president of SIA, enthused about the reception from attendees to the inaugural Outdoor Retailer + Snow Show and wrote that he “left the show with a renewed sense of enthusiasm and optimism for what the future holds .”
Xterra Fitness Partners With American Heart Association
Xterra Fitness has become a national supporter of the American Hearth Association’s Life Is Why We Give™ campaign.
Modell’s Signs Media Agency
“We’re very excited to team up with a new local partner in 2018,” added Tami Mohney, Modell’s SVP and chief marketing officer. “This relationship is going to help Modell’s not only reach new customers, but find new ways to reactivate existing ones.”
Costa Sunglasses Signs PR Agency
Costa Sunglasses, a leader in polarized performance sunglasses, selected Gunpowder, Inc. to help drive the brand’s communications strategy.
Retail Jobs Increased By Over 11,000 In January
Retail industry employment increased by 11,100 jobs in January over December, the National Retail Federation said.
TYR Sport To Sponsor 2016 Ironman 70.3 World Champion
TYR Sport announced the addition of 2016 Ironman 70.3 World Champion Holly Lawrence to its growing roster of world-class athletes.
