Sportube Retains What’s UP Public Relations As Agency of Record
Sportube has named What’s UP Public Relations its agency of record.
HanesBrands Completes Acquisition of Australian Intimate Apparel Seller Bras N Things
HanesBrands announced that it has completed the acquisition of Bras N Things, a leading specialty retailer and online seller of intimate apparel in Australia, New Zealand and South Africa.
Granite Gear’s VP Joins Warrior Expeditions’ Board
Granite Gear, manufacturer of outdoor backpacks and travel goods, announced theappointment of their VP, Rob Coughlin, as a new member of the Warrior Expeditions Board of Directors.
MSR’s Winter Category Manager Joins Northwest Avalanche Center Board
Mountain Safety Research (MSR), the Seattle-based high-performance outdoor equipment brand, has announced that its Winter Category Manager, Sarah Courtney has joined the Board of Directors at Northwest Avalanche Center (NWAC).
Fitbit To Acquire Twine Health
Fitbit Inc. announced that it will acquire Twine Health, a health coaching platform that empowers people to achieve better health outcomes and helps health systems, health plans and workplace health providers lower healthcare costs.
Johns Hopkins University Partners With Cascade Lacrosse
Cascade Lacrosse, a leader in head protection, announced that Johns Hopkins University will wear Cascade helmets for the upcoming 2018 season.
Genesco Exploring Sales Of Lids Sports Group
Genesco Inc. announced that the company is initiating a formal process to explore the sale of its Lids Sports Group business. The company believes the “best long-term interests of the company and its shareholders to focus on building upon our core footwear platform” while the Lids business is undervalued as part of Genesco.
CVR World Cup Announces Louis Garneau As CVR World Cup Clothing Sponsor
CVR World Cup just announced cycling clothing manufacturer Garneau, as a sponsor of the CVR World Cup. Garneau will be the exclusive provider of the CVR World Cup clothing line for the 2018 winter and spring seasons.
Under Armour Q4 Beats Sales Targets
Under Armour Inc. said it plans to take additional restructuring charges in the range of $110 to $130 million in 2018 while announcing that its fourth-quarter sales exceeded estimates and earnings matched estimates. CEO Kevin Plank said the results “demonstrate that the tough decisions we’re making are generating the stability necessary to create a more consistent and predictable path to deliver long-term value.”
Bass Pro Announces 2018 Fitness Series Dates
Early registration is now open for the 2018 Bass Pro Shops Fitness Series, the twelfth annual lineup of races and runs celebrating health and wellness, outdoor adventures and wildlife conservation in the beauty of the Ozarks.
Reebok Classics Partners With Pyer Moss
On Saturday, February 10 at Spring Studios in New York City, Reebok and Pyer Moss and its founder, Kerby Jean-Raymond, unveiled its first collaboration of men’s, women’s and unisex sportswear and footwear styles, during the inaugural presentation for the new Reebok by Pyer Moss line for Fall 2018.
Adidas Originals Launches Collection At NY Fashion Week
Adidas Originals debuted a collaboration with Amsterdam-based designer Daniëlle Cathari with a presentation at New York Fashion Week on February 8. The capsule women’s ready-to-wear collection explores the idea of contrast while paying tribute to the authenticity of the Adidas Originals brand.
Nike Signs Top NFL Prospect Saquon Barkley
Nike signed Saquon Barkley, the Penn State running back expected to be the first running back selected in the upcoming NFL Draft, to an endorsement deal.
Hilco Vision Appoints Consumer Accessories Product Manager
Hilco Vision, a provider of eyewear and eye care products, hired Nick Gomez as its new consumer accessories product manager, responsible for its Croakies and Leader Swim brands.
Uncharted Supply Raises Growth Capital
Uncharted Supply Co., the emergency preparedness company behind The Seventy2, the 72-hour survival kit, has partnered with Los Angeles-based The Chernin Group (TCG), a privately held, independent media investment company founded by Peter Chernin.
