Sportube has named What’s UP Public Relations its agency of record.

Living and working in the Rocky Mountains has allowed Sportube to create unique and personal relationships within the Snow Sports Industry. Sportube is the exclusive ski case sponsor for NAASF (North American Airline Ski Federation), Vail Ski Club, USA Telemark Ski Team, esteemed Ski Cross racer Matt Brady, USA Men’s and Ladies Spearfishing teams, USA Rafting team and supports many other aspiring racers, competitors, athletes and regional clubs.

“We’re constantly listening to people and working on fresh ideas to ensure you have the best trip possible no matter what equipment you are taking with you,” said Sportube founder and president Paul Hields. “In fact, our cases are so versatile, they’ve been used for transporting spear guns, kayak paddles, swords and have just recently have been discovered by kiting and soaring plane enthusiasts.”

Given this diversity and demand, Hields felt it was time to add additional support with What’s UP Public Relations. “This was the perfect time to add strategic partnerships in communications, events, new sponsorships and social media outreach.”

Photos courtesy Sportube