Nike Golf Signs Patrick Reed
Nike Golf added a number of golf ambassadors, including Patrick Reed, the five-time PGA Tour winner.
TYR Sport Partners With Competitor Swim
As a recognized manufacturer of pool products for races around the globe, Competitor Swim has partnered with industry leader and series title sponsor, TYR Sport, to provide each of the six stops within the 2018 TYR Pro Swim Series with world class lane lines.
All Good Adds Ambassadors
All Good, makers of organic skincare and reef-friendly sunscreens, announced professional athletes Sensi Graves and Moona Whyte as the newest members of its brand ambassador team.

Yeti Partners With Ski Resorts
Yeti announced new partnerships with some of the nation’s most historic mountain resorts, including: Jackson Hole Mountain Resort, Squaw Valley Alpine Meadows, Copper Mountain, Killington Resort, Mt. Bachelor Village Resort, and Steamboat Resort.

Callaway Golf Signs Xander Schauffele
Callaway Golf Company announced that Xander Schauffele, a rising star on the PGA Tour, has joined its professional staff.

Active Ego Launches Plus Size Fan Apparel Division
Active Ego, the plus-size active and leisure wear brand, announced the launch of Active Ego Sport, a new division of the company that will focus exclusively on creating apparel for the curvy female sports fan.

Garmin Signs Fishing Pro Jason Christie
Garmin International Inc. announced its title sponsorship of professional Bassmaster Elite series angler and longtime Garmin pro, Jason Christie.

Camping World Announces Initial List of Gander Outdoors Openings
Gander Outdoors, formerly known as Gander Mountain, announced the initial list of 69 stores that are scheduled to open by May 2018.

L.L.Bean U.S. Cross Country Championships Begins January 3
The top cross-country skiers from across Alaska and America will compete for more than prestigious national titles in the 2018 L.L.Bean U.S. Cross Country Championships, which begin Wednesday, January 3, and continue through Monday, January 8, at Kincaid Park.
The Buckle Sees December Sales Slide
The Buckle Inc. announced that comparable store net sales, for stores open at least one year, for the 5-week period ended December 30, 2017 decreased 4.1 percent.
J. C. Penney Sees 3.4 Percent Gain In Holiday Sales
J. C. Penney Company Inc. announced that its comparable store sales for the combined nine-week period ending December 30, 2017 increased 3.4 percent over the same period last year. The company also reaffirmed all components of its most recent full-year financial guidance for fiscal 2017.

Macy’s Reports Positive Comp Sales For November/December
Macy’s Inc. announced that its comparable sales on an owned basis increased 1.0 percent in the months of November and December 2017 combined, compared to the same period last year. Active apparel, shoes, dresses, coats, fine jewelry, men’s tailored clothing, children’s and home were all top performers.
KingSize Announces Exclusive Partnership With Copper Fit
KingSize, the men’s extended sizing retailer, announced an exclusive partnership with Copper Fit carrying its compression gear in extended sizes 2XL-5XL.
Powerstep Parent Files Infringement Lawsuit
Stable Step, LLC, a leading provider of prefabricated orthotics and insoles under the Powerstep brand, has filed a lawsuit in the Southern District of Florida against Foot Care Store, Inc./Dia-Foot, distributor and retailer of Pure Stride orthotics.

Timex Partners With NFL On Collection
Timex has teamed-up with the National Football League (NFL) to create watches honoring each of the 32 NFL teams.