Ahead of the NBA All-Star Game, ’47 announced the launch of a limited-edition collection of headwear and apparel designed by famed graffiti artist OG Slick. The artist reimagined marks of NBA teams through his own creative lens, just in time for the 2018 NBA All-Star Game, which takes place in Los Angeles on February 18. This collaboration came to life through ’47’s long-standing relationship with Terry Guy, the founder of Monorex. The OG Slick x ’47 collection will be available for purchase on February 14, 2018.
Utilizing his street art roots, influences from calligraphy and a signature illustrative style, OG Slick created new artwork for the L.A. Clippers, Los Angeles Lakers, Golden State Warriors and Houston Rockets. The results of his vision now live on premium ’47 headwear and apparel silhouettes: the ’47 CLEAN UP, ’47 MVP, ’47 SPLITTER Tee and ’47 HEADLINE hood. Prices range from $28 – $70 and the products will be available exclusively at Shoe Palace and 47brand.com.
“Sports are such a big part of this community and the collaboration was a perfect opportunity to show my pride for the city,” said OG Slick. “To see it officially come together is a beautiful thing.”
’47 is a purveyor of creative expression with a brand platform of “LET YOUR YOU OUT,” encouraging individuals to use talent and personal style to show who they are. The NBA All-Star host city of Los Angeles is a global metropolis filled with culture, passion and a rich basketball history. From the courts of Venice Beach to the championship banners in the Staples Center, the city is a melting pot of art and sport. This collection celebrates this diverse spirit and nods to other cities that embody that cultural fusion.
To introduce the collaboration to fans and fashion connoisseurs alike, Shoe Palace Melrose (7725 Melrose Avenue, Los Angeles) will host a launch party on February 14, featuring local food and drink, giveaways and an exciting reveal of new mural artwork from OG Slick.
Photo courtesy ’47