Mossberg Announces Dedicated Sales Force
O.F. Mossberg and Sons, Inc., America’s oldest family-owned and operated firearms manufacturer, announced the hiring of fifteen regional sales managers.

GoPro To Axe 20 Percent Of Workforce, Exit Drone Market
Shares of GoPro Inc. fell 96 cents, or 12.8 percent, to $6.56 on Monday after the company announced plans to cut 254 jobs as well as exit the drone category in part due to a “hostile regulatory environment.” The company also significantly reduced its Q4 guidance.
Golf Datatech Releases Study On Amazon’s Impact On Golf Equipment and Apparel
Golf Datatech LLC released a first-of-its-kind Amazon Impact Report; a study that highlights the effect the United States’ largest online retailer is having on the golf equipment and apparel market.
Boot Barn Increases Q3 Guidance On Improved Traffic
Boot Barn Holdings slightly raised its earnings guidance for its fiscal third quarter as same-store sales in the period rose 5.2 percent.
Fitbit Community Grows To More Than 25 Million Active Users In 2017
Fitbit said the continued growth of Fitbit’s user community demonstrates both the health of the wearables category and retention of Fitbit users.
Strava Names Chief Product Officer
Strava, the social network for athletes, named Stephanie Hannon as chief product officer. Hannon, an ex-Googler who served as chief technology officer on the Hillary for America campaign, joins Strava to lead the next chapter of the company’s product and platform expansion.

Hoka One One Elite Team Adds Seven Athletes
Hoka One One, a division of Deckers Brands, continues to strengthen its elite athlete team with the addition of Olympian Cam Levins and ultrarunners Ellie Greenwood, Andrea Huser and Kris Brown. In addition, the Hoka One One New Jersey*New York Track Club has added Megan Mansy, Danielle Aragon, and Rob Napolitano to the track-focused team.
Adidas Resigns John Wall
Adidas has resigned John Wall to a five-year endorsement contract.

Genesco Sees Q4 EPS At Low End Of Guidance
Genesco Inc. reported same store sales decreased 2 percent and earnings are now expected to come in at the lower end of its recent guidance.

Delta Apparel Sees Double-Digit Gains In Q1
Delta Apparel said it expects pre-tax profitability in the fiscal 2018 first quarter, which is typically its most challenging quarter, compared to a net loss of 8 cents per diluted share in the prior year period.

Lululemon Lifts Guidance On Sales Uptick
Lululemon now expects same-store sales to climb in the high-single digits in the quarter versus mid-single digits previously. Earnings are expected in the range of $1.24 to $1.26, up from $1.18 to $1.21 under its former guidance.

Crocs Increases Q4 Guidance
Crocs is increasing its previous fourth quarter revenue guidance from between $180 and $190 million to between $195 and $198 million, which approximates 5 percent growth over the prior year’s fourth quarter revenues of $187.4 million.

Grassroots Fall Connect Show Moving To Denver
The Grassroots Outdoor Alliance will be moving its Fall 2018 buying show, Grassroots Outdoor Alliance, to Colorado Convention Center in Denver, starting in November. The first expo will take place November 4 to 7.
Sloane Stephens Shifts From Under Armour To Nike
Sloane Stephens, formerly Under Armour’s top female tennis endorser, has signed a deal with Nike.

Billabong To Merge With Quiksilver
The parent of the Quiksilver, DC Shoes and Roxy, B0ardriders Inc., agreed to acquire rival Billabong International Ltd., creating combining two of the largest active sports brands worldwide.