
Jaybird To Power USA Nordic Ski Teams
Sports audio and technology pioneer, Jaybird announced a partnership with USA Nordic, the national leadership organization of ski jumping and Nordic combined in the United States.
Boot Barn Announces Launch Of Public Offering by Selling Stockholders
Boot Barn Holdings Inc. announced the launch of a public offering of 5.5 million shares of its common stock held by certain of its stockholders.
ProBar Teams With Top Golf Trainer Trevor Anderson
ProBar Mobility, the premier bar-based mobility system, has partnered with renowned performance educator, Trevor Anderson and Better Every Day to help educate trainers and professional athletes on the benefits of increased mobility and how better movement patterns can lead to enhanced performance and help prevent injury.
OIA Partners Announces Class Three of Skip Yowell Future Leadership Academy
The Outdoor Industry Association (OIA) announced the newest participants and mentors of the Skip Yowell Future Leadership Academy (SYFLA). In 2018, the academy is partnering with Jansport, whose sponsorship will help SYFLA grow.
Olin Announces Pricing Terms Of Debt Offering
Olin Corporation, the parent of Winchester, announced the pricing of its offering of $550 million aggregate principal amount of senior notes due 2030.

Genesco Promotes Mimi Eckel Vaughn To COO
Genesco Inc. announced that Mimi Eckel Vaughn, currently the company’s senior vice president and chief financial officer, is to be named chief operating officer of the company once her successor as chief financial officer is appointed.

Two-Thirds Of National Park Service Advisory Panel Resign
Nine out of 12 members of the National Park System Advisory Board resigned over frustrations that the Ryan Zinke, Interior Secretary, declined to meet with them or convene a single meeting last year, according to the Washington Post.

Gander Outdoors Announces New Website Launch
Gander Outdoors, formerly known as Gander Mountain, announced the launch of its new online store GanderOutdoors.com. Categories include: Shooting, Camping, Hunting, Fishing, Boating, Wear, Cycling and Active Sport.
Blain’s Farm & Fleet Entering Michigan
The first two locations are planned to open in Jackson and Portage this fall.
BSN Sports Acquires Gulf Coast Athletic Supply In Texas
BSN Sports, a Varsity Brands company and the nation’s largest direct marketer and distributor of sporting goods to the school and league markets, announced it has acquired Gulf Coast Athletic Supply, Inc. (GCAS), based in Sugar Land, TX.
SXSW Announces Finalists For 2018 Accelerator Pitch Event
DashTag, KidzToPros, Nix, Tellyo and UPGRADED were the finalists in the Sports and Performance category for the 10th annual SXSW Accelerator Pitch Event.
Polarmax Introduces Eco-Friendly New Packaging
Citing the challenges around underwear packaging in terms of durability and recycling, Polarmax has introduced a new reusable fabric mesh bag.
Alterra Mountain Company Is Born
The joint venture of affiliates of KSL Capital Partners and Henry Crown and Company that curated 12 premier destinations in North America, now has a name: Alterra Mountain Company.

Cascade Designs Appoints CFO
Cascade Designs, the parent of Therm-a-Rest, Mountain Safety Research (MSR), Platypus, SealLine and PackTowl, has named Steve McClure as chief financial officer.

K2 Names John Colonna President
In this position, Colonna will be running sales, marketing and product for all of the K2 Sports brands, which include K2 Skis, K2 Snowboarding, K2 Skate, Ride Snowboards, Line Ski, Full Tilt Ski Boots, BCA Backcountry Accessories, Atlas Snowshoes, Tubbs Snowshoes and Madshus Nordic Skis.