SGB Update

Jaybird To Power USA Nordic Ski Teams

Sports audio and technology pioneer, Jaybird announced a partnership with USA Nordic, the national leadership organization of ski jumping and Nordic combined in the United States.

ProBar Teams With Top Golf Trainer Trevor Anderson

ProBar Mobility, the premier bar-based mobility system, has partnered with renowned performance educator, Trevor Anderson and Better Every Day to help educate trainers and professional athletes on the benefits of increased mobility and how better movement patterns can lead to enhanced performance and help prevent injury.

Genesco Promotes Mimi Eckel Vaughn To COO

Genesco Inc. announced that Mimi Eckel Vaughn, currently the company’s senior vice president and chief financial officer, is to be named chief operating officer of the company once her successor as chief financial officer is appointed.

Two-Thirds Of National Park Service Advisory Panel Resign

Nine out of 12 members of the National Park System Advisory Board resigned over frustrations that the Ryan Zinke, Interior Secretary, declined to meet with them or convene a single meeting last year, according to the Washington Post.

Gander Outdoors Announces New Website Launch

Gander Outdoors, formerly known as Gander Mountain, announced the launch of its new online store GanderOutdoors.com. Categories include: Shooting, Camping, Hunting, Fishing, Boating, Wear, Cycling and Active Sport.

BSN Sports Acquires Gulf Coast Athletic Supply In Texas

BSN Sports, a Varsity Brands company and the nation’s largest direct marketer and distributor of sporting goods to the school and league markets, announced it has acquired Gulf Coast Athletic Supply, Inc. (GCAS), based in Sugar Land, TX. 

Alterra Mountain Company Is Born

The joint venture of affiliates of KSL Capital Partners and Henry Crown and Company that curated 12 premier destinations in North America, now has a name: Alterra Mountain Company.

Cascade Designs Appoints CFO

Cascade Designs, the parent of Therm-a-Rest, Mountain Safety Research (MSR), Platypus, SealLine and PackTowl, has named Steve McClure as chief financial officer.

K2 Names John Colonna President

In this position, Colonna will be running sales, marketing and product for all of the K2 Sports brands, which include K2 Skis, K2 Snowboarding, K2 Skate, Ride Snowboards, Line Ski, Full Tilt Ski Boots, BCA Backcountry Accessories, Atlas Snowshoes, Tubbs Snowshoes and Madshus Nordic Skis.