SGB Update

Survey: Topgolf Positively Impacting Traditional Golf

Non-golfers are taking a swing at the game and experienced golfers are playing more often after visiting global sports entertainment leader Topgolf®, according to a survey recently conducted for Topgolf by the National Golf Foundation.

DAC Expanding Presence in North America in 2018

DAC, a  leader in the engineering and production of high performance aluminum tent poles based in Incheon, Korea, announced it will be expanding its sales, product development, and marketing operations in North America. Outdoor industry veterans Michael Glavin, Paul Svrcek and Tom Mendl have been brought in to lead the effort.

OBIT: Nike’s Del Hayes

Del Hayes, one of Nike’s first employees, has passed away at the age of 82.

Reebok Seeks To Reboot Gas Stations For Fitness

In a partnership with global architecture and design firm Gensler, Reebok has reimagined an adaptive reuse of gas stations across the country as Fitness Hubs, where people can prioritize their mental and physical wellness, as part of its new “Get Pumped” concept. 

Acushnet Acquires Links & Kings

Acushnet Holdings Corp., the parent of  Titleist and FootJoy,  announced the acquisition of Links & Kings, a Utah-based company dedicated to the design and handcrafted production of luxury leather golf and lifestyle products.

’47 Extends Partnership With Operation Hat Trick

’47, a privately held premium sports lifestyle brand, has extended its partnership with Operation Hat Trick (OHT), a non profit organization that generates awareness, support and funding for the recovery of America’s wounded veterans & service members via donations to select organizations throughout the country.