SGB Update

Adidas Signs Several Top NFL Prospects

Potential first round picks joining Adidas include highly touted defensive end Bradley Chubb from North Carolina State, Alabama Crimson Tide linebacker Rashaan Evans and safety Minkah Fitzpatrick, safety Derwin James from FSU, wide receiver Courtland Sutton from SMU, Georgia running back Sony Michel and Texas A&M wide receiver Christian Kirk.

Yeti Coolers Ends Relationship With The NRA

Yeti Coolers has cut ties with the NRA Foundation, the NRA announced. Yeti called it an “outdated” discount program and asserted the NRA-ILA’s statement criticizing the company is incorrect.

Tom Brady Returns To Lead NFL Jersey Sales

For the second time in three years, Tom Brady started and ended the season No. 1 on the NFL Players Association (NFLPA) Top 50 Player Sales List.  Brady also started and ended the year atop the list in 2016. Dallas Cowboys QB Dak Prescott finished No. 2 for the second consecutive year.

Boardriders Names New Leadership Team

In preparation for the close of its acquisition of Billabong, Boardriders announced the leadership team that will guide the company’s growth across the globe.

OIA Announces Friend Of The Outdoor Industry Award

The Outdoor Industry Association (OIA) presented its Friend of the Outdoor Industry Award to Representative Elise Stefanik, Representative Erik Paulsen and Senator Jon Tester for their continued support of the outdoor recreation economy and key issues important to the outdoor industry.