Goliath, the maker of toys and games, acquired Tucker, the maker of outdoor toys that includes the Phlat Ball.
Established in 2001, Tucker found success in the sports toy category by developing new products that transform play by offering innovative twists. Their most successful line, the Phlat Ball, is now a staple in close to 60 countries, having sold over 23 million units. This sports toy transforms from a flying disc to a ball when thrown. Tucker’s items are expected to complement Goliath’s extensive toy and game line.
“After our most recent acquisition of Britz ‘n’ Pieces in Australia, Tucker is a great fit. We see an enormous potential in outdoor games and toys. By combining this with our successful product ranges, including Wahu, trampolines, Rocket Fishing Rod and more, we’ve firmly established our position as a market leader in the category,” said Adi Golad, founder of Goliath.
“When Adi approached us last year to explore possible synergies, we started talking and it resulted in a real win-win. We at Tucker can focus on what we do best, creating innovative “wow” products for all to enjoy,” said Mike Goldman, founder and president of Tucker. “All international distributor agreements will remain in effect and retailers will continue to be serviced by their existing distributors. We will make the ownership change seamless to both our distributors and retail partners,” he continued.
Going forward, Tucker will operate as a center of ideation and R&D within Goliath to create new products.
Goliath was founded in 1980 and is one of the few remaining family-owned global toy and game companies. The company makes and distributes a broad range of products. Examples include Wahu, Rocket Fishing Rod, Rummikub, Rubik’s Cube, Tri-Ominos, Wordsearch, Pop the Pig, Doggie Doo, Gooey Looey and Catch the Fox.