Fiji Water Becomes Official Water Partner Of SoulCycle
Fiji Water announced its official partnership with SoulCycle, a company that produces indoor cycling classes.

RYU Apparel’s Revenues Jump In 2017
RYU Apparel Inc., the maker of urban athletic apparel, reported revenues for the year ended December 31, 2017 were $3.0 million, 121 percent higher than revenue of $1.37 million during the year ended December 31, 2016.
REI Sets New Sustainability Standards For Suppliers
To elevate sustainability across the outdoor and retail industries, REI Co-op debuted product sustainability standards that apply to each of the more than 1,000 brands sold at the co-op.
Adidas To Close Stores In Online Shift
Adidas is planning to close stores in coming years as the company shifts investments to online operations, Adidas CEO Kasper Rorsted told the Financial Times.

REI Posts Record Sales In 2017
REI, celebrating its 80th year, reported sales of $2.62 billion in 2017, a gain of 2.3 percent from $2.56 billion in 2016. The co-op also welcomed nearly 1 million new members and reinvested nearly 70 percent of profits into outdoor communities in 2017.
Canadian Tire Introduces Triangle Rewards
Later this spring, Canadian Tire, the parent of Sport Chek, will evolve the company’s iconic loyalty program, Canadian Tire Money, with the introduction of Triangle Rewards.
Fanatics Wins Lawsuit Against Former Employee
A circuit judge in Jacksonville, FL, issued a temporary injunction that won’t allow ’47 Brand to use information that is alleged to have been stolen from rival company Fanatics, according to a report from ESPN.

Champion Opens First U.S. Store
Champion Athleticwear opened the company’s first full-price store, in Los Angeles at 123 South La Brea Avenue.
Newell Brands Shareholder Letter Claims Starboard Has “No Plan”
Newell Brands’ board of directors mailed a letter to the company’s shareholders on April 6 arguing that activist investor Starboard doesn’t understand the company and “has no plan.”
Decathlon Launches First U.S. Lab Store In San Francisco
Decathlon USA hosted the company’s official grand opening event at its new U.S. lab store in San Francisco.

Trump Proposes $100 Billion In New Tariffs On Chinese Goods
President Donald Trump threatened to slap an additional $100 billion in tariffs on Chinese goods. In response, China warned it would fight back “at any cost” with fresh trade measures if the U.S. continues on its path of protectionism.
Decathlon Sets Opening Date For First Store In Canada
Decathlon will open the company’s first Canadian store on Saturday, April 21, at Mail Champlain in Brossard, just outside of Montreal.
SidelineSwap Awards Six Athletes With Scholarships To Help Fund Their Year In Sports
That’s why SidelineSwap, an online marketplace where athletes buy and sell gear, wants to make sports more affordable.

Tailwind Nutrition Receives Informed-Choice Finished Product Certification
Tailwind Nutrition’s original endurance fuel received the Informed-Choice Finished Product Certification, a standard demonstrating the highest level of quality assurance available to the sports supplement industry.

Bigtruck Earns B Corp. Status
Bigtruck, the headwear firm, earned the B Corp Certification from non-profit B Lab, joining the global movement of businesses inspiring all businesses to compete not only to be the best in the world but to be the best for the world.