SGB Update Outdoor
Burton Snowboards CEO to Keynote Camber Outdoors Interbike Event
Donna Carpenter, CEO of Burton Snowboards, will be the featured speaker at Camber Outdoors’ (formerly OWIC) Thought-Leadership Keynote at Interbike.
Ski.com taps White Cloud Communications for PR
Ski.com, an online provider of mountain vacation packages, has tapped Sun Valley, ID-based White Cloud Communication for its communication strategy, public relations and media outreach, effective immediately.
Sherpa Adventure Gear Names New Marketing Manager
Sherpa Adventure Gear appointed Holly Calloway as the brand’s newest marketing and public relations manager. Calloway will manage the brand’s communication and marketing strategy alongside the team already in place. In her new role, Calloway will lead the charge in all facets of the marketing mix and assist in expanding brand awareness globally.
Krimson Klover Designs Mission for First Descents
Krimson Klover, the CO-based women’s lifestyle apparel brand known for high-quality women’s apparel, has designed a giving back mission for First Descents during the latter half of 2016. First Descents is an organization providing outdoor experiences for young adults impacted by cancer.
GSI Outdoors Hires Canadian Rep
The maker of outdoor cookware, tableware and related accessories has hired Gamic Sports Inc. to manage sales and marketing in Quebec and the Maritime provinces.
21sportsgroup Founder to Focus on Acquisitions
Five years after founding the German retail group 21sportsgroup, CEO Jörg Mayer has handed off day-to-day operations to focus on acquisitions.
Nathan Supports Three Ultra-Trail du Mont-Blanc Runners
Zach Miller, Michael Wardian and Paul Giblin will use Nathan gear at prestigious ultramarathon.
Eddie Bauer Responds to Malware Intrusion
Eddie Bauer LLC’s point-of-sale systems at retail stores were affected by malware, enabling unauthorized parties to access payment card information.
Strider Bike Lets Toddlers Rock Before They Roll
Strider Sports International Inc., the manufacturer and marketer of children’s no-pedal balance bikes, has identified an even younger group of potential bike riders – toddlers.
Forsake Expands into Women’s Footwear
Outdoor footwear brand Forsake, founded in 2013, is expanding the business to debut its inaugural line of women’s footwear.
Ironman Acquires Cape Epic MTB Race
Ironman reached an agreement to acquire the Cape Epic mountain bike race in South Africa.
SRAM Elevates Rigney and Ritzler
SRAM, the high-end bicycle component manufacturer, added veterans Sander Rigney and Ron Ritzler to the company’s senior management team in vice presidential roles.
Camp 9600 Plans Second Conference, Focuses on Storytelling
Camp 9600, an immersive marketing event held in Breckenridge, CO for active lifestyle professionals, will return for its second year on September 11-13, 2016 with a focus on data-driven storytelling.
Western Ski Resorts’ Epic Summer
Resorts are reporting summer occupancy figures rivaling winter levels to DestiMetrics, which tracks such data in six western states.
Hibbett Sports Beats Expectations By A Penny
The athletic specialty retailer, which operates 5,000-square-foot stores in smaller markets, said its focus on footwear paid off in the quarter ended July 30.
