Ski.com, an online provider of mountain vacation packages, has tapped Sun Valley, ID-based White Cloud Communications for its communication strategy, public relations and media outreach, effective immediately.
“Ski.com has been in the business of sending people on mountain vacations for the past 45 years,” said Dan Sherman, Ski.com vice president of marketing. “As we continue to grow our customer base and add important destinations, including Japan, to our portfolio of 120-plus resorts in 11 countries, we are excited to tap the expertise of White Cloud Communications to share our industry-leading experience in ski-vacation planning, destinations and travel technology.”
“The opportunity to promote a partner like Ski.com is limitless,” said Cassie Abel, founder and director at White Cloud Communications. “Not only is it a platform to help people make their dream vacation a reality, but it is an online resource with an abundance of information offering insight, recommendations and details on ski destinations around the world for travelers and journalists alike.”
