SGB Update Outdoor

W. L. Gore Unveils Fabrics Testing Facility
The biophysics and heat and flame protection labs allow Gore engineers to measure the properties of component materials, Gore laminates and fully constructed garments and footwear in new, expanded and relevant conditions.

Fox River Mills Sold To Private Equity Firm
The 116-year-old hosiery mill in Iowa will become a division of LongWater Opportunities’ Standard Merchandising Company. The new private equity owner focuses its investments in American manufacturing.

Sherpa Adventure Gear Partners With Locally
The partnership provides Sherpa’s new website with an online-to-offline shopping platform.

Industry Urges Support Of Paris Climate Agreement
Nike, The North Face, Vans, Patagonia, K2 Sports and Clif Bar were among more than 300 businesses across industries signing a letter urging president-elect Donald Trump and other world leaders to remain committed to the Paris agreement on climate change.
U.S. Youth Mostly Fail Physical Activity Report Card
Only 21.6 percent of children ages 6-19 meet U.S. physical activity guidelines.
Hazard 4 Names PR Agency Of Record
The tactical gear manufacturer selected Gray Loon Marketing Group, effective immediately.
Under Armour App Partners With Fishbrain
UA Record, a dashboard for 24/7 activity, sleep and workouts, will enable users of the angling app to access fishing stats, catches and more.
LeftLane Sports Launches Redesigned Website
The updated website features more responsive design, enhanced filtering and menu options and faster purchasing.

Academy Sports To Remain Closed On Thanksgiving
Academy Sports + Outdoors will remain closed on Thanksgiving Day and open at 5 a.m. on Black Friday.
OrthoLite Expands Marketing And Sales Team
The new hires include Dan Legor as director of marketing and Andy Downes as sales manager, key accounts, along with Matt Hennessey as sales manager, performance east.
GCI Outdoor Selects Verde As Agency Of Record
Verde, which has offices in Jackson, WY, Ketchum, ID and Durango and Boulder, CO, will work with the company to creatively and more effectively reach outdoor enthusiasts, sports fans and others.

Mizu Bulks Up With Three New Sales Agencies
Praelia Group, GGI Sales and Zulim Agency brought on board.

Greenpeace Identifies PFC Pollution Hotspots
The environmental watchdog identified locations in the U.S., Europe and China as global pollution hotspots of polyfluorinated chemicals (PFCs) widely used by industries, including active lifestyle brands.

Allied Certifies Down Supply Chain
Allied Feather & Down can now offer 100 percent of its supply chain as certified for the humane treatment for animals. But it’s still up to brands to pay the extra costs for the option.

Study: Consumers Will Spend $422 On Holiday Shopping
New research shows insight into how consumers shop during the holiday season, and whether small businesses are on their radar.