SGB Update Outdoor

REI Unveils Force Of Nature Initiative
The four-pronged campaign encourages women to join “the world’s largest level playing field,” according to a blog post by REI President and CEO Jerry Stritzke.

President Trump Donates First-Quarter Salary To NPS
President Trump will donate his first three months of salary to the National Park Service, as reported by The Hill.

Cairn Names New Chief Product Officer
Mona West joins Cairn from Cascade Designs, where as vice president of emerging brands she spearheaded the growth of numerous brands including Platypus, SealLine and PackTowl.
World Winter Sports Expo 2017 To Be Held In Beijing In September
The World Winter Sports (Beijing) Expo 2017 (WWSE 2017) will be held in China National Convention Center from September 7 to September 10, 2017.

Thule Sees Revenues Climb 9.2 Percent In Q4
Thule reported operating earnings in Q4 jumped 48 percent on a 9.2 percent gain.
Ecco’s Revenues Flat In 2016
Ecco’s sales reached €1.25 billion in 2016, on par with Ecco’s sales in 2015.
Bass Pro Announces Wonders Of Wildlife Museum Opening Date
Located adjacent to Bass Pro Shops National Headquarters in Springfield, Wonders of Wildlife consists of an all-new 1.5-million-gallon aquarium adventure showcasing 35,000 live fish, mammals, reptiles and birds and an immersive wildlife museum.
Wilderness Systems To Sponsor Kayak Bass Fishing Championship
Wilderness Systems signed on as the official kayak and co-title sponsor of the 2017 Kayak Bass Fishing National Championship, the premier freshwater kayak-fishing tournament.
REI To Open Store In Chattanooga
With iconic places such as the Chattahoochee National Forest, Great Smoky Mountains National Park, Cumberland Plateau and the Appalachians all within approximately 100 miles, REI will partner with local nonprofit, business and community leaders to support the nearby outdoor community.

Study Shows Slight Increase In Activity Levels Among Americans
“This year’s PAC Report tells two stories, said Tom Cove, Sports & Fitness Industry Association president and CEO. “In a positive sign, more Americans were healthy to an active level and even moderate activity levels increased. On the other hand, the number of inactive Americans remains dangerously and unacceptably high.”

Gander Mountain Files Stalking Horse Bid Led By Liquidators
Gander Mountain announced that it has filed a stalking horse bid by a joint venture comprised of Gordon Brothers and Hilco Merchant Resources, two firms specializing in liquidations, to purchase substantially all of its assets.

Patagonia Board Shorts And Bikinis Are Now Fair Trade Certified
Fair Trade offers direct and practical benefits to workers and is part of Patagonia’s broader drive to support workers, elevate communities and do work in a equitable way.
PAC Study Shows Slight Increase In Activity Levels
According to The 2017 Physical Activity Council (PAC) Participation Report, several activities saw moderate increase including outdoor, team, and fitness categories. These gains, especially among those who participate three times a week or more, contributed to the 0.2 percent decline in inactivity among Americans ages 6 and older.

Vail Resorts Hires Chief Human Resources Officer
Since 2010, Lynanne J. Kunkel has served in various executive positions for Michigan-based Whirlpool Corporation, most recently as senior vice president of global human resources.

Eddie Bauer Alpinists Return To Mt. Everest
Adrian Ballinger and Cory Richards will return to Mt. Everest this spring to provide a view of climbing the world’s tallest peak through their Snapchat handle, EverestNoFilter.