SGB Update Outdoor
JanSport Collegiate Licensed Apparel Faces Layoffs
VF Corp. is eliminating 380 jobs due to the closing of its apparel decoration operations. The layoffs are related to its JanSport Collegiate Licensed Apparel business, which will be winding down business over the coming months.
Powdr Partners With Nokian Tyres For Nine Resorts
As official tire partner, Nokian Tyres will have the opportunity to engage directly with a target demographic of adventure seekers through on-site branding, as well as potential resort activations.
Krimson Klover Names Marketing Department Lead
Emelie Ortiz, a veteran in sport and activewear marketing, will lead the company’s marketing and communication department at its new headquarters in Boulder.
Teton Gravity Research Drops Proximity Trailer
The surf film is a collaboration between TGR, Garage Productions and award-winning Director Taylor Steele.
ElliptiGo Expands Sales And Marketing Teams
Kate Cornelius joined the company as a territory sales manager, while Djohara VandeCasteele becomes strategic marketing manager at the company’s headquarters in Solana Beach, CA.
Trips For Kids Forms New National Organization, Expands Mission
TFK has expanded its mission to include children of all communities, not just the underserved, in helping them build confidence, develop successful life skills, and gain environmental awareness through the simple act of having fun on a bike.
Royal Robbins Teams Up With The Conservation Alliance
The designer, manufacturer and retailer of outdoor and travel apparel will dedicate 10 percent of its April proceeds from its eco-friendly Hempline Collection to the campaign.
Rocky Brands Appoints Two Board Members
Rocky Brands Inc. appointed William L. Jordan and Robert B. Moore, Jr. to the company’s board of directors.
Mary Anderson, REI Co-Founder, Dies
Mary Anderson and her husband, Lloyd, founded REI in Seattle, WA in 1938.
Interbike Appoints Retail Relations Director
Interbike hired Fred Clements, longtime NBDA executive director, to fill the newly created position of retail relations director.
Sports Direct Completes Sale Of Dunlop
Sports Direct completed the sale of its Dunlop business to Japan-based Sumitomo Rubber Industries for $137.5 million.
Conservation Alliance Kicks Off 2017 ‘We Keep It Wild’ Campaign
The third annual #WeKeepItWild campaign will feature 15 partnering member companies hosting promotional sales in April to directly benefit the Alliance.
Sierra Club Slams Trump’s Check To National Parks
Sierra Club called President Donald Trump’s move to donate his first quarterly salary of $78,000 to the National Park Service a “publicity stunt” and a “distraction that falls far short of the $12 billion needed to address the current backlog of park maintenance.”
Gore-Tex Pushes Further Into Lifestyle Market
Gore Fabrics will promote its fabric technologies to international urban and lifestyle fashion brands – like Norse Projects, Yeezy, Loewe and Adidas Originals.
Teton Gravity Research Kicks Off 2017 Grom Contest
The competition seeks to find the best of the best in ski and snowboard youth, giving those under 18 the chance to be discovered and jump start their action sports career.
