SGB Update Outdoor
Crocs Launches Campaign Starring Drew Barrymore
Crocs Inc. officially launched its “Come As You Are” campaign “celebrating the uniqueness of individuals and inspiring people to be comfortable in their own shoes”. The campaign is led by brand ambassadors Drew Barrymore, John Cena, YOONA and Henry Lau.
Conservation Alliance Awards $850,000 In Grants
The donations mark The Conservation Alliance’s first funding disbursal for 2017, and the largest grant disbursal in the group’s 28-year history.
All Good Adds New Canadian Distribution
The brand will make its debut at the Canadian Health Food Association (CHFA) West Trade Show in Vancouver, April 9-10.
Academy Sports + Outdoors Names EVP Of Retail Operations
Sam Johnson joins Academy after seven years with Hhgregg Inc. where he most recently served as chief retail officer.
Eastern Outfitters Looks To Close 48 Stores
Eastern Outfitters LLC, the parent of Eastern Mountain Sports and Bob’s Stores, won court approval for an expedited hearing on its plan to shutter 48 of its 86 stores.
Darby Communications Names Stand Up Initiative Selections
To kick off the program, Darby Communications will work with the American Alpine Club (AAC), a non-profit that focuses on advocacy and leadership to support the climbing community and promote conservation.
Leki Awards First Ligety-Weibrecht Ski Camp Scholarship
The scholarship includes registration fees for one week of camp at Mt. Hood, air travel to and from camp and Leki race gear.
Outdoor Sports Marketing Names National Account Sales Trainer
Will Pfister is responsible for OSM’s national account training service requirements in North and South Carolina, Virginia, District of Columbia, and Maryland markets. He joins outdoor industry veteran and co-trainer Gaston Farmer.
Patagonia Film Portrays Life At Sea
From surfers and spearfishers to a long-distance swimmer, a former coal miner and a group of at-risk kids on the streets of San Francisco,”Fishpeople” is about the transformative effects of time spent in the ocean.
Winter Conditions In Colorado Ski Country
After a couple weeks of spring skiing conditions, winter has returned to Colorado’s high country with double digit snow totals at Colorado Ski Country USA (CSCUSA) ski areas across the state.
Outdoor Retailer Parent Files For IPO
Revenues in the sports trade show industry sector, which includes Outdoor Retailer, Surf Expo and Interbike, grew at a CAGR of 14 percent from 2014 to 2016.
JanSport Collegiate Licensed Apparel Faces Layoffs
VF Corp. is eliminating 380 jobs due to the closing of its apparel decoration operations. The layoffs are related to its JanSport Collegiate Licensed Apparel business, which will be winding down business over the coming months.
Powdr Partners With Nokian Tyres For Nine Resorts
As official tire partner, Nokian Tyres will have the opportunity to engage directly with a target demographic of adventure seekers through on-site branding, as well as potential resort activations.
Krimson Klover Names Marketing Department Lead
Emelie Ortiz, a veteran in sport and activewear marketing, will lead the company’s marketing and communication department at its new headquarters in Boulder.
Teton Gravity Research Drops Proximity Trailer
The surf film is a collaboration between TGR, Garage Productions and award-winning Director Taylor Steele.
