SGB Update Outdoor
Swiftwater Rescue: A Vital Skill For All Paddlers
“Many tragedies that have happened on the water could have been prevented with basic swiftwater rescue techniques,” said rafting outfitter Ryan Snodgrass. “This is why it is important for professionals in the river outfitter industry to be fluent in these skills.”
American Whitewater Appeals New River Dries Prescriptions
The state’s regulations would restore an average of only three to four days of flows sufficient for paddling as mitigation for the over 240 days lost to hydropower operations.
Sport Chek Features Store Associates In Ads
Sport Chek is putting real employees in its marketing to focus more on its staff’s expertise and the in-store experience.
Leki Partners With The CamelBak Pursuit Series
Leki signed on as trekking pole partner and will offer clinics and hands-on experience for those who are interested in the benefits of using poles on the trails.
All Good Becomes Sunscreen Partner Of Surfrider Foundation’s Five Hawaii Chapters
All Good, a manufacturer of organic skincare and reef-friendly sunscreens, partnered with all five of the Surfrider Foundation’s Hawai’i Chapters.
Life Is Good Makes Two Additions To Executive Leadership Team
Life is Good has named consumer marketing veteran Karen Lyon as vice president of marketing and licensing executive Linne Kimball as vice president of strategic partnerships.
Lululemon Invests In Cycling Apparel Startup
Lululemon Athletica has acquired a minority stake in 7mesh Industries, a cycling apparel startup based in nearby Squamish, British Columbia, according to Fortune.
RECALL: Advanced Composites Bicycle Forks
About 40 bicycle forks from Advanced Composites are being recalled. The fork leg can crack or become damaged, posing a fall hazard.
Outdoor Research Releases Tribute Video To Women Athletes
“I began thinking about the conversation about ‘Where are the females?’ which has kept coming up in the past five years at film festivals – and what I could do to change that topic,” said filmmaker Krystle Wright.
Vuori Blends Yoga, Art And Surf
Vuori is a Finnish word meaning mountain – a brand name Chris Miller and Joe Kudla found appropriate for the feeling when one reaches the top of a mountain.
Eddyline Kayaks Completes Ownership Transition
Eddyline Kayaks has been acquired by its management team. As part of the acquisition, Scott Holley has joined the company as president. He joins the existing management team of Todd Keane, Tom Remsing and Janet Sutton.
Hoka One One Grows Ambassador Team
Hoka One One, a division of Deckers Brands, has bolstered its athlete roster with the signing of triathlete Kirsten Kasper and ultrarunner Tim Freriks.
Spy Promotes Curtis Ellis To Sales Director
Spy promoted Curtis Ellis from western sales manager to the position of sales director.
Retail Sales Remain Flat In May
Retail sales in May were essentially unchanged on a seasonally adjusted basis after an upwardly revised gain of 0.6 percent, according to calculations released by the National Retail Federation.
OIA Outlines NAFTA Renegotiation Priorities
Outdoor Industry Association (OIA) has outlined its priorities in the renegotiation of the North American Free Trade Agreement (NAFTA) between the United States, Canada and Mexico in comments submitted to the Office of the United States Trade Representative (USTR).
