SGB Update Outdoor

Adventure Travel Conservation Fund, Conservation Alliance Unveil Dual Memberships
The pair’s partnership allows them to maximize their North American and international fight to conserve natural and cultural resources.

Vibram Names Rock Gear As Official Canadian Distributor
Rock Gear Distribution, based in Crowsnest Pass, Alberta, offers terms in Canadian dollars and quick delivery times with its Canadian warehouse.

Amazon Joins SFIA’s Board
The Sports & Fitness Industry Association (SFIA) shared that Amazon has joined the SFIA Board of Directors, to be represented by Fouzan Mansuri, director and category leader for Sports & Fitness at Amazon.

Dew Tour To Serve As A U.S. Ski & Snowboard Olympic Qualifying Event In Breckenridge
“After a successful run in 2014, it was a natural choice to partner with Dew Tour once again to be a part of our Olympic selection events,” said Tiger Shaw, President and CEO of U.S. Ski & Snowboard.

Confluence Outdoor Names Todd King VP Of Marketing
King comes to Confluence from Gaia Herbs, where he served as vice president of marketing.

The Conservation Alliance Awards Grants To Support Public Lands Rallies
The public lands celebrations will take place on July 27, the same day as the outdoor industry’s “This Land is Our Land March For Public Lands” in Salt Lake City, UT.

Timbuk2 To Open Flagship Store in Brooklyn
The San Francisco-based pioneer of the messenger bag is opening a flagship store in Brooklyn on Thursday, June 29, 2017.

Silva Sweden AB Acquires Trademark From Johnson Outdoors
Johnson Outdoors Inc. announced that in cooperation with Silva Sweden AB the two companies have come to terms for Silva Sweden AB to acquire the Silva trademark rights in North America.

Pret Names Steve Bellefeuille President And CEO
Steve Bellefeuille was hired to replace founding President and CEO Darryl English. English remains an owner and member of the Pret Board of Directors.

Fishpond Appoints Russell Miller As Marketing Director
Miller had been working in the marketing department with Sage and RIO at Far Bank Enterprises in Bainbridge Island, WA for the past five years.

First-Ever Giro Poacher’s Pipe Draws Riders To Mammoth Mountain
Held at Mammoth Mountain, Giro recently held the first-ever Poacher’s Pipe Afterhours Session, where local riders were invited to come “poach” Giro’s exclusive pro-team photoshoot setup and showcase their skills alongside some of snowboarding’s best riders, while documenting the session with top level pro photographers and videographers.

Utah Ski Areas Set All-Time Skier Visit Record During 2016/17 Season
Ski Utah announced a historical skier visit number, with a total of 4.58 million skier days, up 2.85 percent from the previous record of 4,457,575 during the 2015/16 season. This year’s number represents an 8.35 percent increase vs. Utah’s five-year average of 4,23 million.

Revenues Keep Revving Up At Western Mountain Resorts This Summer
While aggregated occupancy at mountain resorts is up a scant 0.6 percent for the summer months of May through October based on bookings made through May 31, aggregated revenue for the same time period is up a robust 9.3 percent compared to the same time last year.

Brooks-Range Mountaineering Names South Central U.S. Sales Rep
The manufacturer of outdoor equipment hired John Swartz as regional sales rep in New Mexico, Texas, Arizona, Oklahoma, Louisiana, Kansas and Missouri.

Swiftwater Rescue: A Vital Skill For All Paddlers
“Many tragedies that have happened on the water could have been prevented with basic swiftwater rescue techniques,” said rafting outfitter Ryan Snodgrass. “This is why it is important for professionals in the river outfitter industry to be fluent in these skills.”