SGB Update Outdoor

Outdoor Industry Organizations Plan Utah State Capital March During OR
Outdoor Retailer, Outdoor Industry Association, The Conservation Alliance and Outdoor Alliance are urging Outdoor Retailer attendees to join them as they march to the Utah State Capitol “in celebration of the backbone and foundation of the outdoor industry, our federal public lands.”

Croakies Expands Everyday Adventurers Program
Croakies encourages those that are inspired by adventure or have a passion for getting outside and think they will make a great product tester to be part of the Croakies family during the brand’s 40th year.

Gregory Ambassadors Launch Speaking Tour About Backpacking New Zealand
Starting Monday, May 1 at the Santa Fe REI in New Mexico, the free speaking events will stop at 29 retail stores, a brewery and town library across 17 states. The tour will wrap up at the Denver REI on Monday, July 24.

Beeline Bikes Rolls Out Beeline2U Program
Approved brands and products will have access to the Beeline2U platform, where they will be able to initiate a fulfillment appointment on behalf of their customers.

Farm To Feet To Sponsor Blue Ridge Marathon
The race course starts in downtown Roanoke and climbs to the top of Mill and Roanoke Mountains. Following sections of the Blue Ridge Parkway, the course has a total elevation change of 7,430 feet and is considered America’s toughest road marathon.

Oboz Hires Product Line Manager
Prior to joining Oboz, Dawson Westenskow was responsible for REI’s Camp Gear and Travel Gear categories.

Honey Stinger Adds Sales And Marketing Hires
“We are thrilled to add several new positions and highly qualified members to our growing team here at Honey Stinger,” said Rich Hagar, Honey Stinger co-founder.

Merrell Founder’s Wife Missing In Grand Canyon
Searchers on Tuesday entered their fourth day searching for the wife of Randy Merrell, who helped found the Merrell Boot Co., in a remote area at the bottom of the Grand Canyon.

Toad&Co Opens Golden, CO Retail Location
The shop will be located on the same street as its partner, Vital Outdoors, a local gear outfitter which will handle the shop’s day-to-day operations.
Sena Brings Adds Chris Clarke To Cycling Division
Clarke and the Sena team will be at Sea Otter Festival this weekend to debut the final design of the first ever Bluetooth integrated cycling helmet – the X1.

Revenues Up, Occupancy Down For Western Ski Resorts In 2016/17
As of March 31, aggregated occupancy for the past winter season from November through April is down 0.3 percent, while overall revenue is up 6.8 percent compared to the same time last year, according to DestiMetrics.

Leatherman Launches Tool Tales Campaign
The manufacturer of multi-tools is showcasing real-life moments from fans depicting how Leatherman tools have helped them save the day in harrowing to hilarious ways.

Toad&Co, Polygiene Kick Off Less Wash More Weekend
The tour and sweepstakes are designed to inspire people to embrace responsible habits and behaviors when washing their clothes.

Silipos Partners With Running Room
The Canadian running and walking retailer will offer a group of products from Silipos Active, a line with focus on the outdoor, active lifestyle launched in March 2017.

Chums And Beyond Coastal Name New Marketing Director
Colleen Gilligan will return to Sun Valley where she began her outdoor industry experience as a marketing coordinator.