Icebug, the footwear brand focused on traction, hired Ellen Brown for sales representation in the Rocky Mountain region. Brown, who is based in Denver, comes with a long history of experience in outdoor, running and footwear; she will cover Colorado, New Mexico, Utah and Wyoming.
“We are excited to welcome Ellen to Icebug,” said Evan Wert, president at Icebug USA. “She brings a strong commitment to customer service, focusing on the specialty channels, which are ideal for Icebug. With her experience in building brands, we are thrilled to have her focus on our Insole Program, which is gaining momentum in the marketplace.”
“I am so stoked to be working with Icebug,” Brown said. “Traction-wear is a must in the Rockies and the experts at Icebug have the tech to keep us all upright this winter. I look forward to bringing my passion for footwear to Icebug and am excited to work with our retailers.”
Photo courtesy Icebug