SGB Update Outdoor
L.L. Bean To Tap Blockchain Technology To Help Track Its Products
L.L. Bean says it will start sewing in sensors inside its products to track how customers use the items in a pilot test, according to the Wall Street Journal. This information would be fed into a blockchain and then anonymized for later use.
Alterra Mountain Appoints CEO
Alterra Mountain Company, the owners of Steamboat, Deer Valley, Mammoth Mountain, Squaw Valley and several other resorts, announced the appointment of Rusty Gregory as chief executive officer.
Dick’s Announces Grand Opening Of Four Stores In February
Stores will open in Evansville, IN; Baxter, MN; Santa Maria, CA; and Warwick, RI.
Canada Goose’s Sales Jump 27 Percent In Q3
Canada Goose Holdings Inc. reported profits in the third quarter ended December 31 climbed 60.9 percent as sales grew 27.2 percent.
Amer Sports Sees 4 Percent Q4 Revenue Growth
Amer Sports reported operating earnings in the fourth quarter before special items rose 13.9 percent as revenues grew 9.0 percent on a currency-neutral basis. The gains were led by the Fitness segment, up 12 percent, and Outdoor, 11 percent. Ball Sports inched up 1 percent.
New Balance Launches “Fearlessly Independent Since 1906” Campaign
New Balance announced the launch of Fearlessly Independent Since 1906 – its new inspirational global brand communication platform that reflects the heritage and non-conventional values of the global sports company. New Balance ambassadors including Francisco Lindor, Rose Lavelle, Paul Rabil, Jurgen Klopp, Brenda Martinez and PJ Ladd are in the campaign.
Kokopelli Packraft Taps Meteorite PR As PR Agency Of Record
Kokopelli Packraft, the maker of packable inflatable kayaks, has named Meteorite PR as its public relations agency of record.
Meteorite PR Names Hunter Marvel Vice President Of Marketing & Operations
Meteorite PR, the Boulder-based leader in small-batch outdoor focused public relations, has named Hunter Marvel vice president of marketing & operations.
Downlite Celebrates 35th Anniversary With New Initiatives
For its 35th anniversary, Downlite is revamping its sustainability, e-commerce, consumer insights, quality and compliance, and stewardship efforts.
Vans Appoints Executive Creative Director
Vans hired Erwin Federizo, most recently at Wieden + Kennedy New York, as global executive creative director. Joyce Ha will oversee global men’s apparel and accessories merchandising as well as Vans’ Active merchandising and design.
Toad&Co Appoints VP Of Product And Merchandising
Toad&Co, the lifestyle company inspired by the outdoors, announced the addition of Kyle Boettcher, formerly from Abercrombie & Fitch, to its senior leadership team as vice president of product and merchandising.
Fjallraven Appoints Director Of Marketing
Fjällräven, the Swedish heritage outdoor brand, appointed Nancy Blanchard as director of marketing.
Hayter Communications Makes Hires
Hayter Communications, a Williams-Helde company, has expanded its service offerings with the addition of two new hires in its Seattle office. Andy Cochrane joins as content strategy director for the agency’s burgeoning video, photo and storytelling client base; and Matt Glass is leading a new Overlanding/Powersports division.
Businesses Unite To Defend West Coast Against Offshore Drilling
One month after the Trump administration released a proposal to open 90 percent of U.S. waters to oil and gas drilling, over 1000 West Coast companies from a range of industries are launching the Business Alliance for Protecting the Pacific Coast (BAPPC).
Pritamo Ahrendt Appointed As WSL Head Judge
The World Surf League (WSL) announced the appointment of Pritamo Ahrendt as WSL head judge. Ahrendt will take over the position previously held by Rich Porta, who will transition into a new role for the League.
