SGB Update Outdoor
The North Face Launches “New Explorers” Campaign
The North Face launched a global campaign “to inspire the spirit of curiosity and enable a generation of new explorers through an expanded definition of exploration as a state of mind.” The campaign includes rapper/producer Pi’erre Bourne, snowboarder Jess Kimura, filmmaker Jimmy Chin and activist Mikhail Martin.
Governor Brown Vetoes Key Outdoor Recreation Legislation
Governor Jerry Brown on Monday vetoed a bill to create the Office of Sustainable Outdoor Recreation in California, a bill which passed through the California legislature with overwhelming bipartisan support.
Big Rock Sports Issues Hurricane Florence Update
Big Rock Sports, headquartered in Graham, NC, sent out an e-mail to its partners indicating that the company’s headquarters escaped damage from Hurricane Florence, its office in Morehead City experienced minor damage, and Hamlet Distribution Center (RC) opened with a small crew on Monday and expects to “be back to full speed within the next couple of days.”
Columbia Sportswear Appoints Dean Rurak SVP Of North America Sales
Columbia Sportswear Co. on Monday announced the following management changes within the company’s North America Sales team. Dean Rurak, Columbia’s vice president of U.S. apparel sales, has been appointed senior vice president of North America sales for the Columbia brand, replacing Joe Craig.
City Paddle Festival NYC Experiences Huge Turnout
City Paddle Festivals, a participatory three-stop Standup Paddleboard experience and celebration that connects some of the world’s most high profile cities (London, New York, Paris), hosted a massive number of fans and athletes for a day of SUP experiences, live music and a New York SUP Open, the second stop of the APP World Tour.
Winter Bookings Coming On Strong At Western Mountain Destinations
Although wildfires and smoke plagued many western states in July and August, as of Aug. 31, there has been very little negative impact on western mountain destinations.
Little Bellas Launches Ambassador Program
Little Bellas on Monday announced a new partnership with 16 female ambassadors to help grow the mission of empowering girls through sport. Through communication and participation in the Little Bellas’ programs, these inspirational ambassadors will be instrumental in achieving programming in 25 states and 60 programs by 2022.
Beeline Bikes Extends Service Platform to IBDs
Beeline and parent company Accell North America announced that the Powered by Beeline platform will become available to any independent bicycle dealer (IBD) to support revenue growth, drive innovation and improve customer acquisition and retention.
Burton Names Sarah Crockett Chief Marketing Officer
Burton has announced Sarah Crockett as the company’s new chief marketing officer. Formerly the VP of integrated marketing and community engagement at REI, Crockett will now oversee all facets of Burton global marketing for the snowboard company.
Implus Announces Interex Industries As Canadian Distributor For Stabil
Implus, the provider of athletic, fitness and outdoor accessories, announced a strategic partnership with Interex Industries Inc. to distribute Stabil performance footwear traction products across all Canadian territories for the independent retail and safety, and industrial markets.
Lizard Skins Announces First-Ever Outdoor Trail Grant Program
Lizard Skins launched the company’s first-ever trail grant program to begin the first day of Interbike 2018. The Lizard Skins Outdoor Trail Grant will award three $1,500 grants to Lizard Skins direct dealers.
Rudy Project North America Consolidates Offices In San Clemente
Rudy Project North America, exclusive distributors of Italian-made eyewear, helmets, prescription solutions and endurance sports gear, have announced they are consolidating their marketing, graphic design and public relations departments, which currently operate out of their Denver office, at their headquarters in San Clemente, CA.
U.S. Bicycling Hall Of Fame Announces Four 2018 Inductees
The inductees are Jennie Reed (Modern Road & Track Competitor), Eric Rupe (Off-Road Competitor), Jerry Ash (Veteran Road & Track Competitor) and Richard DeGarmo (Contributor to the Sport).
Bravo Sports Appoints SVP Of Bike Specialty
Bravo Sports Corp. announced that Pat Hus, former show director of Interbike International Expo, has joined the company as the senior vice president of Bravo’s Specialty Bike division. In his new position, Hus will oversee Nutcase Helmets, SixSixOne and Pro-Tec bike.
Jackson Hole Mountain Resort To Host Teton Gravity Research World Premiere and FarOutFest
Jackson Hole Mountain Resort (JHMR) has partnered with Teton Gravity Research (TGR) to host “FarOutFest” this Saturday, September 15.
