SGB Update Outdoor

Croakies Returns For Second Year As Pacific Paddle Games Sponsor

Croakies announced the company has reached an agreement with the stand-up paddle community’s biggest race weekend, the Pacific Paddle Games presented by Salt Life (October 6 – 7, Dana Point, CA), returning as a Gold Level event sponsor and the exclusive eyewear retainer for 2018.

Hyland’s Partners With Hood To Coast

Hyland’s, a specialist in cramp relief for endurance athletes, is partnering with the Hood To Coast relay, an event that begins on August 24 at the base of Mount Hood and finishes 199 miles later in Seaside, OR.

TJX Raises Full-Year Guidance On Strong Q2

Apparel and home fashions retailer The TJX Cos. Inc. raised the company’s full-year guidance after reporting net sales for the second quarter ended August 4 increased 12 percent to $9.3 billion. Consolidated comparable store sales increased 6 percent over the comparable period last year ending August 5, 2017.

Industry Rallies Against Proposed Tariffs On China-Made Goods

Officials from the Sports & Fitness Industry Association (SFIA) and Outdoor Industry Association (OIA) testified in strong opposition to proposed tariffs on Chinese-made sports, fitness and outdoor products. The officials stated that the proposed tariffs would likely raise prices for consumers and lead to job losses while also stressing how essential sports and outdoor products are in supporting healthy and active lifestyles.

Mountain Destination Occupancy Slows But Still Ahead Of 2017

Aggregated data released last week by Inntopia in their monthly DestiMetrics Market Briefing revealed that while occupancy growth at mountain destinations is slowing slightly as the year progresses, overall metrics continue to creep upward toward an expected seventh consecutive summer record.

L.L.Bean Exec Joins Furniture Maker

Brad Kauffman, SVP of business transformation and strategy at L.L. Bean, has joined Thos. Moser, maker of handcrafted American furniture, as the company’s new chief revenue officer.

Primal Quest Names Official Outfitters For 2018 Race

Primal Quest has announced the official outfitters for the eighth edition of the adventure race. The new partners include mountain guide Rich Prohaska; the Executive Suites Hotel & Resort Squamish, Squamish Rafting Co. and outdoor gear and packs company OutThere USA.

REI Co-Op Appoints First Vice President Of Commerce And Experiences

REI Co-op has hired IT veteran Dan Shull to serve as the company’s first vice president of commerce and experiences. Shull will be responsible for the customer experience across all technology platforms, and will lead a team of more than 100 technology professionals.