Stio, the mountain lifestyle brand based in Jackson Hole, WY, announced the opening of its next Mountain Studio retail store in Park City, UT. The brand has leased a historic Main Street building and plans to open in mid-February.
“We are really excited to open our next Mountain Studio right down the road in Park City,” said Stio founder and CEO Steve Sullivan. “The combination of a super active, outdoor-centric local population, three major ski areas, outstanding summer recreation activities and significant visitation from large metro markets makes it an ideal match for us. Most importantly, we want Stio to be discovered where the mountain life rings true, and Park City is the epitome of that. It’s a wonderful community and we look forward to being part of it.”
The Park City location will become the brand’s third Mountain Studio retail store, after its flagship in downtown Jackson and satellite store in Teton Village at the base of Jackson Hole Mountain Resort. Retail is a component of Stio’s long term growth strategy and the company plans to roll out additional stores in the future as opportunities arise.
With the Park City opening planned for mid-February, Stio is currently hiring a Mountain Studio manager and support staff.