SGB Update Outdoor
Leki Renews Contract With Lindsey Vonn Through 2020
Leki today announced they have renewed their sponsorship agreement with three-time Olympic Medalist and four-time World Cup Champion Lindsey Vonn for two more seasons.
The North Face Signs Lease In Mexico City
The North Face has signed a long-term lease at Town Square Metepec, a new lifestyle retail and entertainment center in Mexico City totaling 1.7 million square feet, according to real estate company Thor Equities Group.
Good To-Go Again Aims to #DoBetter this Holiday Season
After last holiday season’s successful #DoBetter campaign that provided 900+ meals to those in Puerto Rico affected by Hurricane Maria, Good To-Go, the dehydrated gourmet meal brand changing the way people eat on the go, is once again donating one meal for every twi purchased through their website during the busy holiday season. This year, meals will be donated to the veteran-led Team Rubicon.
Vista Outdoor Completes Credit Refinancing
Vista Outdoor Inc. announced that it completed the refinancing of its existing senior secured credit facilities by replacing those facilities with a new asset-based revolving credit agreement and term loan credit agreements.
Columbia Sets Leadership Promotions At Sorel
Columbia Sportswear Company announced a number of promotions at Sorel, including Erin Sander, Taylor Vaugh and Natalie Hayes.
The North Face Announces Giving Back Initiatives
As the temperatures drop across the U.S., The North Face is ramping up how it gives back to its community of explorers in two major ways—the Explore Fund and a $250,000 Move Mountains grant created in memory of a long-time leader at The North Face, Ann Krcik.
Columbia Appoints Troy Sicotte As Mountain Hardwear VP Of Sales
Columbia Sportswear Co. on Monday announced the appointment of Troy Sicotte to serve as vice president of sales, North America for the Mountain Hardwear brand, effective October 22, 2018.
Weston Snowboards Rebrands To Weston Backcountry
Weston Snowboards, an independent rider-owned, industry-leading snowboard manufacturer based in Minturn, CO, will be undergoing a rebrand to Weston Backcountry. The change comes as Weston Snowboards expands experiential events to build community around backcountry riding.
Peak Design Recognized For Work Culture
Peak Design, based in San Francisco, ranked second in Outside Magazine’s “The 50 Best Places to Work in 2018.” Other vendors recognized included Ergodyne, SportRx, CamelBak, Eagle Creek, SlideBelts and Stio.
Performance Bicycle Parent Files For Bankruptcy
Advanced Sports Enterprises Inc., the parent company of Performance Bicycle and Bike Nashbar, on Friday announced it is seeking Chapter 11 protection in U.S. Bankruptcy Court.
Woolrich Closing Woolen Mill In Woolrich, PA
Woolrich Inc. announced that it will be closing the Woolen Mill in Woolrich, PA. The fabric manufacturing operations will cease by the end of the year and will affect up to 40 employees in the mill.
Bollé Brands Formed
A&M Capital has established a new holding company grouping the four eyewear brands – Bollé, Bollé Safety, Serengeti and Cébé – acquired from Vista Outdoor Group.
The North Face Opens Lifestyle Concept Store In Williamsburg
The North Face on Friday opened a first of its kind retail experience, The North Face Prototype, in the Williamsburg neighborhood of Brooklyn, NY. This space represents the next phase in the brand’s retail offering with a focus on on a curated customer experience and expansion of its lifestyle business to support explorers on the mountain or in the city.
Roka Announces Direct To Consumer E-Commerce In Europe
Roka Sports Inc., the Austin, TX-based company best known for its technical sunglasses, announced the launch of its own direct to consumer e-commerce site and direct fulfillment in Europe.
Lindsey Vonn Joins Dainese D-Air Ski Team
Dainese has announced that Lindsey Vonn is now a member of the Dainese D-air Ski team. Vonn has been key in testing and developing the D-air system behind the scenes since the 2017/2018 season, and will now be wearing the D-air airbag vest in the World Cup.
