SGB Update Outdoor
Shred. Unveils Brand Refresh
Protective equipment brand Shred. on Thursday morning unveiled a formal relaunch driven by the brand evaluating its past and reimagining its future. This relaunch runs deep, shaping Shred.’s focus, identity and approach to business.
LEM Helmets Names Keith Cozzens Global Brand Marketing Director
LEM Helmets, manufacturer of safe, stylish, and performance-driven cycling helmets for road, mountain biking, commute, and kids, welcomes Keith Cozzens to the team as global brand marketing director.
Rails-to-Trails Conservancy Announces Trail That Crosses Nation
Rails-to-Trails Conservancy (RTC) today announced its vision for the Great American Rail-Trail, an unprecedented commitment to creating an iconic piece of American infrastructure that will connect nearly 4,000 miles of rail-trail and other multiuse trails from Washington, DC, to Washington State.
Scarpa North America Names KnS Reps As 2018 Sales Agency Of The Year
Based on strong growth and proactive teamwork, Scarpa North America named KnS Reps, its sales team for the Rockies region, as 2018 Sales Agency of the Year.
Camber Outdoors Announces OR Thought Leader Keynote: Everyone’s Outdoors
Executives from HOKA/Teva/Sanuk, Brooks Running, Scarpa NA, and OIA will come together at Outdoor Retailer Snow Show to discuss the business imperative of equity, inclusion, and diversity on Friday morning, February 1, from 7 a.m. to 9 a.m. at The Colorado Convention Center.
Outdoor Industry Association Announces Snow Show Events
Outdoor Industry Association (OIA) on Wednesday announced the OIA Industry Lunches for Outdoor Retailer Snow Show, presented in partnership with Snowsports Industries of America (SIA).
Norrona To Open First U.S. Brand Center In Boulder, CO
Norrona, the four-season Norwegian outdoor brand renowned for its premium, sustainably built outerwear, will open a brand store in Boulder, CO, during the first half of 2019.
Head North America Launches Winter Sportswear, Appoints Julia Couperthwait Business Manager
Head on Wednesday announced the launch of Head Winter Sportswear in North America and the promotion of Julia Couperthwait to business manager – Sportswear North America. The announcement was made today by Kevin Kempin, head North American CEO/president.
L.L.Bean Gives $4 Million To Nonprofit Organizations In 2018
L.L.Bean announced year-end approval of its charitable program, contributing $4 million in grants, products and sponsorships in 2018 through its newly named L.L.Bean Outdoor Access Fund and L.L.Bean Community Fund. Grants included the National Park Foundation and The Trust for Public Land.
7mesh Cycling Apparel Announces New Distribution In France, Italy And The Benelux
British Columbia’s 7mesh Cycling Apparel is again expanding its European footprint with new distribution in the Benelux, France, and Italy.
K2 Sports Names Tim Swart Global Vice President Of Marketing
K2 Sports announced that Tim Swart has joined the company as global vice president of marketing, managing global marketing operations for its portfolio of outdoor brands.
Salomon Teams With Lake Sonoma 50 To Support Northern California Charity
Salomon announced its partnership with Lake Sonoma 50, the endurance race held near Healdsburg, CA, known for its relentless course and charitable spirit.
Turtle Fur Takes Steps To Reduce Environmental Impact of E-Commerce
Turtle Fur announced it is joining a pilot program with Limeloop reusable shippers. Limeloop created smart shippers, produced from recycled billboards that can be shipped to the customer with a pre-printed return label inside.
Clarus Corp. Sees Q4 Exceeding Guidance
Clarus Corp. again lifted its guidance for the year ended December 31 due to healthy revenue increases in the fourth quarter. The gains were led by 8 percent growth from Black Diamond and 14 percent growth from Sierra Bullets.
Head Sport Acquires Advanced Sports Enterprises’ Assets
Head Sport, the Austrian firm best known for its skis and tennis rackets, has acquired Advanced Sports Enterprises (ASE), the parent of Performance Bicycle and cycling brands including Fuji, SE Bikes, Kestrel, and Breezer, for $21.5 million at a bankruptcy auction.
