SGB Update Outdoor
Camping World Holdings Rolls Out Gander RV Super Centers
Camping World Holdings Inc. in an update said it has opened 12 Gander RV locations since the first opened in Kenosha, WI in the late summer of 2018. Eleven more are planned to open soon.
Leatherman Launches Ambassador Program
Leatherman Tool Group Inc. announced the launch of its first-ever ambassador program featuring “a collective of passionate storytellers, each embodying Tim Leatherman’s spirit of unwavering perseverance and commitment to hard work.”
Dissent Labs Socks To Be Distributed By Sidas Technologies
Sidas Technologies NA, Inc. has been named the new distributor for Dissent Labs winter socks for both the United States and Canada.
Peloton Selects Blackbird To Edit Its Virtual Classes
Forbidden Technologies, developer and seller of the cloud video platform Blackbird, announced that Peloton has chosen Blackbird to edit its on-demand virtual classes.
Apex Ski Boots Seeks Strategic/Financial Partner For Global Expansion
Apex Ski Boots, designer, maker and distributor of the two-piece ski and snowboard boot, is evaluating interest from strategic and financial partners to expand its distribution capabilities as well as utilize the Apex design and IP assets in a broader range of products.
Trust Performance Hires Rob Aguero As Global Sales Manager
Trust Performance, a leader in multi-link front suspension design, announced that Rob Aguero has joined its rapidly growing team as global sales manager. Previously, Aguero served as manager of sales and business development with Mountain Racing Products and US Brand Manager with Lightweight Cycling Products.
Awayco Expands Innovative Experience Platform to Include Mountain Sports, Grows Leadership Team
Awayco, an experience platform that connects adventure seekers with premium outdoor gear in key locations around the world, announced today that it has launched its mountain category in North America, Europe, and Japan, offering premium skis and snowboards, with mountain bikes coming soon.
Industry Veterans Launch RANGR Creative to Support Brands at Independent Retail
Focused on building brand awareness and driving sales at specialty retail, outdoor industry veterans launch a new category of marketing agency, RANGR Creative. With over 40 years of combined experience in the industry working for brands and retailers in sales and marketing leadership positions, Wes Allen, Matt DeWitte and Megan Baumeister have a unique blend of skills and knowledge. RANGR is committed to working with brands to build localized seasonal marketing campaigns at premium independent retailers.
The Outbound Collective Pursuit Series Partners With Impactful Organizations
The Outbound Collective adventure camp series, Pursuit Series is on a mission to create outdoors communities fueled by passionate, invested individuals and brands, and has strategically aligned with Run 4 All Women for the 2019 series.
Mammut To Open Sales & Marketing Office In Denver
Swiss outdoors brand Mammut on Friday announced a new regional sales and marketing office in Denver, CO. After assessing customer and consumer needs in North America, the brand is excited to branch closer to many key accounts as well as consumers utilizing life-saving avalanche gear.
Bass Pro Appoints Mike McDermott As New President
Bass Pro Shops said Michael P. McDermott, a former executive at the Lowe’s home-improvement chain, will replace Jim Hagale as president. McDermott will guide the next phase of the integration of Bass Pro and Cabela’s and accelerate the outdoor retailer’s omni-channel efforts.
Smartwool Signs Alpine Skier Mikaela Shiffrin.
Smartwool formed a new partnership with World Cup champion alpine skier Mikaela Shiffrin. Shiffrin signed a three-year contract to exclusively wear Smartwool socks as she races on the World Cup circuit.
Lou Dzierzak Rejoins SGB Media For Snow Show Coverage
Veteran outdoor journalist Lou Dzierzak will join SGB Media for the Outdoor Retailer Snow Show to cover business news and product trends for the company’s SGB Executive and SGB Today publications.
Emerald Expositions Considering Adding Bikes To Summer Or Winter OR Show
In early December, Emerald Expositions announced that the Interbike trade show will not take place in September 2019 in Reno, NV, as previously scheduled, but the company said it is considering two options that could bring a bike portion to either the Outdoor Retailer Winter or Summer Market.
Sorel Retains Creative Agency
Columbia Sportswear Company announced a strategic partnership with creative agency Crispin Porter Bogusky for the Sorel brand.
