SGB Update Outdoor

Former Nike and TNF Exec Nicole Otto Joins Ruggable as CEO

For nearly 17 years, Otto worked for Nike, Inc. ascending through the ranks to run Nike Direct for North America. She was with VF Corporation for over two years as global brand president of The North Face until June 2024.

Scheels to Open Third Store in Wisconsin in 2027

Wauwatosa Scheels will employ 500-plus store associates, the majority of whom will be employee owners hired locally. The store will be the company’s 36th location. A 35th store will open in Fall 2026 in Cedar Park, TX.

Lids Appoints New Chief Financial Officer

Greg Cox was promoted to CFO effective immediately. He has worked for the company for eight years. In his new role, he will lead strategic growth initiatives and operational simplification across the global retailer’s business functions.

Camping World Closes on Purchase of Lazydays in Arizona

The company closed on the asset and real estate purchase of Lazydays in Surprise, AZ. Marcus Lemonis, chairman and CEO, expects to continue to capitalize on “today’s robust dealership M&A environment.”

Wiley X Strengthens Sales Leadership with Key Hires

The new hires include Seth Quackenbush as director of sales for the Outdoor Division, Jack Schindler as national sales Manager for the Outdoor Division and Johnathan Weikum as director of sales for the Optical Division.

TSG Consumer Partners Appoints New Head of London Office

TSG’s past and present investments in the active lifestyle space include Backcountry, Corepower Yoga, Nuun, Revolve, Canyon Bicycles, and Planet Fitness. TSG has investment offices in San Francisco, New York and London.

Camping World Holdings Gets Borrowing Capacity Bump to $2.15B

The company’s RV Inventory Floor Plan Facility provides additional financial and operational flexibility for its growth strategy by increasing the committed borrowing capacity by $300 million to an aggregate amount of $2.15 billion.