SGB Update Outdoor

Eddie Bauer LLC Retains Real Estate Advisor in Store Liquidation Effort
Eddie Bauer, LLC, the operator of Eddie Bauer’s North American stores, which filed for bankruptcy on February 9, retained RCS Real Estate Advisors as its exclusive real estate consultant as it moves to liquidate its 175 stores in the U.S. and Canada.

EXEC: Outdoor Gear Canada to Distribute OnGuard and Black X Bike Locks
Magnum Industries, the designer and manufacturer of Black X and OnGuard bike locks, reported signing an exclusive, multi-year distribution agreement with Outdoor Gear Canada (OGC) for the Canadian market.

Univ of Michigan Consumer Sentiment Index Improves for Third Straight Month
Americans’ view of the economy improved slightly in February despite inflationary concerns, according to The University of Michigan’s monthly survey. Joanne Hsu, Surveys of Consumers director, said, “All Index components posted insignificant movements this month; overall, consumers do not perceive any material differences in the economy from last month.”

Oregon’s Cascade Farm and Outdoor to Close
Employee-owned discounter Bi-Mart will close its five Cascade Farm and Outdoor locations in Oregon and Washington this spring to focus on its flagship Bi-Mart discount chain.

National Ski & Snowboard Retailers Association Announces Changes to Board of Directors
The National Ski & Snowboard Retailers Association (NSSRA) has selected Phillip Howard of Troy’s Ski Lubbock (Lubbock, TX) as its new Secretary/Treasurer of the NSSRA Board of Directors and has made three additions at its annual Board meeting on February 17, 2026.

REI to Open New Store in Eugene, Oregon
The new store replaces REI’s original location on Lawrence Street, which opened in 1992. That location will close on Sunday, February 22. Both stores will be closed from February 22 to 26. The new store will have a soft opening on Friday, February 27.

Cascade Designs Names Jason McGibbon VP of Sales for Americas and APAC
The parent company of Therm-a-Rest, MSR, Platypus, SealLine, PackTowl, and Varilite, has hired Jason McGibbon as VP of Sales. He will oversee sales strategy and execution to advance commercial growth in the Americas and APAC.

GoPro Appoints President, Promotes Insider to CFO
GoPro Inc. promoted Brian McGee, currently CFO and COO, to president and COO, effective March 17, according to a regulatory filing. On that date, Brian Tratt, GoPro’s VP of Finance, will become CFO.

Travoca Adds Industry Vets to Represent Western and Eastern States
Travoca, manufacturer of e-coolers and accessories for overlanding, RVing and car camping, added outdoor industry veterans Dave Hirst as Western States sales director and Kevin Kaiser as Eastern States sales director.

Walmart Inc. Beats Q4 Expectations; Issues Weak EPS Guidance for Year Ahead
Looking ahead, the company issued guidance for fiscal 2027, with net sales expected to grow in the 3.5 percent to 4.5 percent range and Adjusted operating income to grow 6.0 percent to 8.0 percent, both in constant currency terms.

Yeti Undergoes CFO Transition
Yeti Holdings Inc. appointed Scott Bomar, formerly at Home Depot, as SVP, CFO and treasurer, effective February 23. Mike McMullen, Yeti’s CFO since February 2023, is stepping down on that date.

Alterra Mountain Company Appoints Chief Customer Officer and President of Ikon Pass
With over two decades of experience in travel and hospitality, David Flueck will lead customer engagement, sales, marketing, and communications for the multi-destination ski and snowboard pass.

Intense Cycles Names Director of Marketing
The maker of mountain bikes, based in Temecula, CA, appointed Jimmy Astleford, formerly at YT Industries USA and DC Shoes, as director of marketing.

Play It Again Sports Parent Sees Q4 Revenues Climb 7.9 Percent
Winmark Corp., the parent of Play It Again Sports, reported revenues in the fourth quarter rose 7.9 percent to $21.1 million from $19.6 million in the same period a year ago. Net income was up 3.9 percent.

Bonfire Collective Appoints Former Rygr President as Director of Accounts & Strategy
Brian Holcombe has held senior leadership roles at active lifestyle agencies, including Rygr and Backbone Media, where he reportedly partnered with Nike, Orvis, Salomon, POC, Smartwool, and Strava across outdoor, sport and apparel categories.









