SGB Update Outdoor
LifeLabs Partners with Shinhan to Expand WarmLife Fabrics
Materials science company LifeLabs has partnered with South Korea’s Shinhan to expand the global availability of its WarmLife thermoregulating performance fabric.
Okuma Fishing Tackle Opens Canadian Fulfillment Center
Okuma Fishing Tackle announced the launch of a new Canadian third-party logistics (3PL) fulfillment center designed to speed delivery times, improve inventory availability and lower overall costs for Okuma’s Canadian wholesale partners.
Stio to Open Store in Castle Rock, Colorado
Stio, the outdoor lifestyle brand founded in Jackson, WY, plans to open a new Mountain Studio in Castle Rock, CO, in May. The new retail location will be the company’s 15th store nationwide.
Burton Snowboards CEO John Lacy Departs
Burton Snowboards’ chief executive officer and 29-year company veteran, John Lacy, is leaving the brand. Donna Carpenter, the wife of brand founder Jake Burton Carpenter, will serve as the company’s interim CEO until Lacy’s successor is hired.
Kontoor Brands Realigns Helly Hansen Leadership
Kontoor Brands, Inc. announced that Joseph Alkire will assume global responsibilities for the Helly Hansen brand, effective immediately, in addition to his responsibilities as chief financial officer and global head of operations.
Solo Brands Appoints Chief Accounting Officer
Paul Seeds will succeed David McGuire, who on March 31 informed the company of his resignation as chief accounting officer to pursue another professional opportunity.
GoPro to Eliminate 23 Percent of Workforce in Cost-Cutting Push
GoPro, Inc. said in a regulatory filing that its board has approved a restructuring plan that will include the reduction of approximately 145 employees, representing approximately 23 percent of its workforce.
Academy Sees First-Quarter Sales Climbing 6 Percent to 7 Percent
Academy Sports + Outdoors reported it expects first-quarter sales to climb between 6 percent and 7 percent, with comparable sales in the range of 2 percent to 3 percent. The forecast was issued ahead of an Analyst Day on Tuesday, April 7.
PeopleForBikes Celebrates Success Against Increased Bike Tariffs
PeopleForBikes and its members are seeing their efforts pay off as they combat two requests to add a 50 percent tariff on the steel and aluminum content of all bikes, e-bikes and frames.
L.L.Bean Opens First Store in Alabama
L.L.Bean announced the official opening of its first store in Alabama. The store’s footprint in Huntsville, at Bridge Street Town Center, measures roughly 16,000 square feet. The store opening brings the retaiiler’s active store count to 66.
ASA Updates Importers on Products Affected by Section 232 Tariff Removals
The ASA reported President Trump has issued a Proclamation that removes previously-imposed Sec. 232 aluminum tariffs on fishing reels, reel accessories, and landing nets, among other products.
Revel Bikes Taps Levi Olsen as Sales and Site Leader
the Golden, CO-based mountain bike company known for its carbon fiber and titanium lineup, has tapped Levi Olsen as sales and site leader. He has held previous roles at Spot Bikes, CeramicSpeed and Challenge Tires.
U.S. Sporting Goods Wholesale Sales Reached $130 Billion in 2025
With standout gains in pickleball, baseball/softball, running footwear, and several other categories, wholesale sales in the U.S. sporting goods industry reached $130B in 2025, a 334.7 percent since 2020, according to SFIA’s 2026 Manufacturers’ Sales by Category Report.
Duck Camp Relocating HQ and Flagship Store
The new space will house Duck Camp’s retail flagship store and its corporate headquarters, and is in the same building as Yeti and Rivian. The company will host a grand opening on April 11.
Thermore Adds Industry Vet to U.S. Sales Team
Don Reichelt has joined the company as a sales rep to support its growth in the U.S. market. He brings experience across the outdoor and endurance sports industries, with a combined background in sales and marketing rooted in the performance community.
