SGB Update Outdoor

Solo Brands Executes Reverse Stock Split

The parent of the Solo Stove, Chubbies, Isle and Oru brands implemented a 1-for-40 reverse stock split of its common stock to restore compliance with the New York Stock Exchange listing standards.

NRF: Import Cargo Levels Drop Again After Tariff Delay Ends; Rebound Expected in July

Ports have not yet reported numbers for June, but Global Port Tracker projects the month to climb 5.9 percent from May but down 3.7 percent year-over-year. July cargo volume is expected to increase 2.1 percent year-over-year, but then fall 10.4 percent in August and 19.9 percent in September as previously paused tariffs take effect.

Head/Tyrolia Winter Sports Undergoes Management Reset

Head USA, Inc. reported that Jon Rucker, president of Head and Tyrolia Winter Sports for the last 15 years, departed from the company on June 27 to pursue a new opportunity. The company’s new structure for the segment will see Andrew Couperthwait as VP of Winter Sports Product & Marketing while Rob Mignon will continue as VP of Winter Sports Sales.

Decathlon Acquires French Cycling Team

The French sporting goods chain has agreed to become the sole owner of Decathlon AG2R La Mondiale UCI World Tour, the French cycling team with UCI WorldTeam status, at the close of 2025. 

Outdoor Research Opens Third Store

The technical outdoor gear and apparel brand announced the opening of a new store in Bellingham, WA. The Seattle-based outdoor brand operates two other stores in the state, including a flagship in Seattle and an outlet in Des Moines.

Wolverine World Wide Adds Two Board Members

Wolverine World Wide, Inc. appointed Cheryl Abel-Hodges, current CEO of Tommy John, and Jack Boyle, the former head buyer for Fanatics, to its Board of Directors, effective July 1, 2025.

Mountain High Outfitters Opens First Store in South Carolina

Tthe outdoor retail chain based in Birmingham, AL, opened its first South Carolina location at the Columbiana Centre in Columbia. The company now has 28 stores, including stores in Alabama, Georgia, Tennessee, Florida, and Utah.

Imbox Protection Acquired by PE Firm

Altor Fund VI, a Swedish private equity firm, has acquired a majority stake in Imbox Protection A/S, a Danish company specializing in footwear protection technology, while entering into a partnership with the company’s former founder and owners, Réné Marker and the Grundtvig family.

Rack Room Appoints Chief Merchant and Chief Digital Officer

The company promoted Brian Burnett to senior vice president, chief merchandise officer and Molly Hartney to chief digital officer, a newly created role. Burnett has been with Rack Room Shoes for nearly nine years, having previously served as general merchandise manager. Hartney joined the company as chief marketing officer in 2021.

Report: June Mall Traffic Declined Across All Formats

Placer.ai noted that June 2025 shopping center traffic fell slightly following two straight months of year-over-year visit growth – although indoor malls continued to show the strongest performance, with just a 0.7 percent drop in year-over-year June visits.

Peak Ski Shutters Amid Liquidity Crisis

Peak Ski Co., founded in 2021 by ski legend Bode Miller and resort veteran Andy Wirth, has closed its headquarters and laid off its staff as it seeks to avoid a bankruptcy filing. Ski icons, Chris Davenport and Michelle Parker, whom the company hired as product designers, are threatening to sue for breach of contract over significant amounts owed to them.

Adobe Forecasts Almost $24 Billion In Amazon Four-Day Prime Day Sales

Amazon’s four-day Prime Day event, running from July 8 to 11, is expected to drive online spending across U.S. retailers to $23.8 billion, representing 28.4 percent year-over-year (YoY) growth and the equivalent of two Black Fridays, according to data from Adobe Analytics.