SGB Update Outdoor
VF Corp. Launches New Innovation Pillar
VF Corp. announced its launch of Venture Platforms, an innovation pillar that will focus on identifying and investing in new, future-focused opportunities.
REI Launches Content And Entertainment Arm
REI announced the launch of Co-op Studios, the retailer’s in-house content arm. Across films, podcasts and editorial programs, the studio develops and produces content that explores the power of time spent outside, while complementing the brand’s broader commitments.
Mystery Ranch Partners With Sea To Summit To Expand Reach Into Australia
Mystery Ranch announced it has partnered with Sea to Summit to be its distributor in Australia. With new partnerships across Europe, Asia and the Middle East, the company is expanding its reach into the South Pacific.
Stifel Launches Sustainable Lifestyle Brand Index
A new Stifel survey shows consumers believe it’s important for companies to act sustainably and most are willing to pay a premium for brands that demonstrate ethical business practices, environmental care, and social responsibility. Based on this insight, Stifel is also introducing its Sustainable Lifestyle Brands Index, which ranks brands based on consumer perception of corporate sustainability practices.
Vista Outdoor Acquires QuietKat And Venor
Vista Outdoor Inc. announced the acquisition of e-bike brand QuietKat and hunt-inspired female apparel brand Venor. The acquisitions were announced as Vista plans to unveil on Wednesday morning its Value Creation Framework growth strategy and its long-term financial targets at its Investor Day.
Academy Sports Announces $99 Million Paydown And Refinancing Of Its Term Loan
Academy Sports + Outdoors, Inc. announced that it had completed a paydown and refinancing of its term loan and that its S&P Global credit rating has been upgraded.
Wolverine Worldwide Announces International And Sperry Leadership Appointments
Wolverine World Wide Inc. announced the promotion of Isabel Soriano as president of International and the appointment of Katherine Cousins as global brand president, Sperry.
Sea To Summit Partners With New Sales Agencies In Canada
Sea to Summit, the adventure equipment brand headquartered in Western Australia, has partnered with two new sales agencies across Canada.
Polygiene Hires Commercial Director For EMEA Region
Polygiene announced the appointment of the sport and outdoor industry and ISPO veteran Markus Hefter as commercial director for the EMEA region.
CZG Completes Colt Acquisition
Colt Holding Company LLC announced CZG Group has successfully closed its acquisition of 100 percent of the equity interest in Colt, the parent company of the U.S. firearms manufacturer, Colt’s Manufacturing Company LLC and its Canadian subsidiary, Colt Canada Corporation.
Hurley Opens Store In Asbury Park
Hurley has opened its first store in New Jersey in Asbury Park. The location marks the surf brand’s first East Coast location outside of Florida.
REI To Open First Store In Maine
REI Co-op is opening its first location in Maine in the Greater Portland area in Fall 2021.
Pattern Study: Consumer Demand For Camping Gear At All-Time High
Pattern, a global e-commerce research company, recently released a study that showed consumer demand for camping gear is at an all-time high.
RECALL: Thule Tepui Hybox Rooftop Tents
Thule Group initiated a recall in partnership with NHTSA (National Highway Traffic Safety Administration) of the Tepui Hybox 8001HB103, 8001HB112, Tepui Hybox Wedge, 8001HB203, Thule Tepui HyBox, 901100, and Thule Tepui HyBox Wedge, 901110, rooftop tents.
Outdoor Foundation Announces Four New Thrive Outside Communities
Outdoor Foundation announced its second cohort of Thrive Outside Communities in St. Louis, Twin Cities region, Minnesota, Philadelphia, and Maine.
