Global Sales Guys (GSG) announced that it has hired action sports Industry veteran Dave Rosenberger to the newly created role of VP of Action Outdoor.

Residing in Newport Beach, CA, Rosenberger’s career started as a specialty shop owner, sales rep and moved into senior management sales and marketing roles with Quiksilver and Element.

“Action Outdoor is the emergence of the next generation of outdoor enthusiasts and represents the infusion of action sports energy into traditional outdoor sports and experiences,” said Marty Carrigan, founder and CEO, GSG. “Dave brings an incredible degree of knowledge and experience from the action sports industry to our growing team, portfolio of brands and specialty retail partners.”

“I’ve always believed in the critical importance of specialty brands and retailers, and the GSG organization aligns with this,” said Rosenberger. “Their portfolio and business model is incredibly relevant now as the appetite and interest for outdoor, authentic, and socially aware brands are what consumers are looking for.”

“More than any time in the past, specialty retailers, as well as the established brands we work with, need the fresh dose of energy that comes from the new, innovative products and ideas that tend to originate with smaller brands,” said Bruce Cromartie, owner, BC Surf and Sport. “Dave and the team at GSG bring a great deal of industry knowledge and insight to our search for the best-emerging brands.”

GSG’s Action Outdoor portfolio of specialty brands includes Picture, Artilect Studio, TSL Outdoor, and Db Journey.

Photo courtesy GSG