SGB Update Outdoor
Axis Outdoor Hires CGPR
Axis Outdoor has hired CGPR as its public relations agency of record. CGPR, based in Marblehead, Mass. is a consumer public relations firm with roots in the consumer, outdoor and sporting goods industries…
Mountain Hardwear Restructures Philanthropic Arm
Mountain Hardwear has restructured its philanthropic giving program. The new program, called Mountain Hardwear Gives Back, has five arms designated to reflect the company’s priorities…
The State of the Industry 2006: Innovation Again Rules Supreme…
The Sporting Goods Manufacturers Association released their annual State of the Industry report at this week’s Super Show in Orlando, citing strength in the fashion end of the athletic footwear and apparel business and a stronger economy for the estimated
Russell Corp. Sees Big Savings in Latest Restructuring…
Russell Corporation saw RML shares jump more than 8% on Friday after a late report Thursday that it would cut approximately 2,300 jobs worldwide and shift more production off-shore on the way to saving $35 million to $40 million annually on a pre-tax basi
Crocs Sets IPO Target Price…
Crocs, Inc. filed an amended S-1 last week setting a price range for its IPO that would see its market capitalization soar to nearly $530 million at the mid-point of the $13 to $15 target price range. Crocs, which filed for the Initial Public Offering in
SIA Presents Retailer of the Year Awards
The SIA.06 Show got a jump start on Day 2 with the announcement of the SIA Retailer of the Year awards. Just before the doors opened to Day 2 of SIA.06, Diane Boyer-Irwin, SIA Chairwoman and Dick Leffler, Past Chairman presented the award for “2006 Retail
Sport-Haley Sees Final Settlement in SEC Civil Action…
Sport-Haley, Inc announced that the U.S. District Court in Colorado has entered a Final Judgment, pursuant to a settlement reached with the Securities and Exchange Commission to resolve the pending claims in the civil action brought by the SEC against Spo
Amstel Light Inks Deal with Stanwood and Partners
Amstel Light has hired Stanwood & Partners Public Relations, of Jackson Hole, Wyo., to promote the brand’s ski industry sponsorships and programs. “Beer and skiing are two of the fundamental principles of Stanwood & Partners,” said Carson Stanwood…
ORC Industries Acquires Redfeather Snowshoes
ORC Industries announced the purchase of Redfeather Snowshoes as its first acquisition in the outdoor recreation market. Financial terms of the deal were not disclosed. Founded in 1966 with a corporate charter “to advance the independence, productivity, a
Felt Racing Hires DVA Advertising
Felt Racing, LLC has hired DVA Advertising & Public Relations to concept and produce their 2006 advertising campaign. DVA's efforts will focus on print and television ads for Felt's two most prominent product lines–road and triathlon bikes…
DSW Inc. Shuffles Executive Suite
DSW Inc. has promoted two key executives and named two new officers as part of what they say is an ongoing initiative to position the company for continued growth and increased profitability. Debbie Ferree has been named Vice Chair and will retain her ro
Wham-O Acquired by Hong Kong Investment Firm
Wham-O, Inc., the manufacturer of Frisbee, the Original Slip 'N Slide, Hula Hoop and Hacky Sack, among other innovative fun products, announced that an affiliate of Cornerstone Overseas Investments Limited had completed the acquisition of the busines
Fischer Inks Endorsement Deal with Moats
Charlotte Moats of Jackson Hole, a well known Freeskier from Warren Miller, TGR films and working with top ski photographers has signed with Fischer skis, boots and bindings. Charlotte was voted OLN’s Top Ten Adventure Goddesss and Outside magazines top 2
New Balance Invests in On-Demand Fitness Programming
New Balance is moving ahead of the curve and shifting its advertising buy to better address consumer demand and the evolving technology landscape. New Balance has invested in the latest on-demand fitness TV program, exercisetv, recently launched by Comcas
OIA Adds Outdoor University to Education Events
Outdoor Industry Association will incorporate Outdoor University into its portfolio of educational events. Outdoor University provides experiential outdoor training events to outdoor industry retail sales associates. Integrating Outdoor University under t
