SGB Update Outdoor

TJX Companies Ramps Up Sierra Store Count to 117 Doors

The TJX Companies, Inc., parent of the TJ Maxx, Marshalls, HomeGoods and outdoor-oriented Sierra retail nameplates, reported net sales for the 13-week fourth quarter ended February 1 were $16.4 billion, flat versus the 14-week fourth quarter of fiscal 2024.

Former Nike and TNF Exec Nicole Otto Joins Ruggable as CEO

For nearly 17 years, Otto worked for Nike, Inc. ascending through the ranks to run Nike Direct for North America. She was with VF Corporation for over two years as global brand president of The North Face until June 2024.

Scheels to Open Third Store in Wisconsin in 2027

Wauwatosa Scheels will employ 500-plus store associates, the majority of whom will be employee owners hired locally. The store will be the company’s 36th location. A 35th store will open in Fall 2026 in Cedar Park, TX.

Lids Appoints New Chief Financial Officer

Greg Cox was promoted to CFO effective immediately. He has worked for the company for eight years. In his new role, he will lead strategic growth initiatives and operational simplification across the global retailer’s business functions.