SGB Update Outdoor

Camping World Holdings Acquires Wyoming RV Dealer

Camping World Holdings, Inc. is poised to acquire Sonny’s RVs in Casper, WY. The transaction will close in the fourth quarter of 2023, increasing the company’s RV locations in the state to two.

U.S. Jobs Growth Continues to Slow

The Labor Department reported Friday that U.S. employers added 209,000 jobs in June for the 30th consecutive month of job gains, but there was also a continued cooling in the labor market. The retail sector was the hardest hit, recording losses of about 11,000 jobs seasonally adjusted.

Giant Loop Adventure Shop Opens in Bend

Hydration pack and apparel maker USWE Sports, based in Malmö, Sweden, is opening its first retail store in the U.S.—USWE Sports Giant Loop Adventure Shop. Giant Loop was acquired last year by USWE Sports, and the company’s warehouse is the U.S. headquarters for both brands.

Report: Birkenstock Exploring IPO

L Catterton, a private equity firm backed by LVMH, is considering strategic options for Birkenstock, including an initial public offering, which could value the German sandal maker at more than $6 billion.

EssilorLuxottica Inks Eyewear License with Jimmy Choo

EssilorLuxottica, the parent company of Ray-Ban, Costa, Native Eyewear, and Oakley, among others, signed an exclusive licensing agreement with Jimmy Choo to design, manufacture and distribute the brand’s eyewear worldwide.

New Wave Group Acquires Tenson AB

New Wave Group AB reported it acquired 100 percent of the shares in the Swedish outdoor and lifestyle company Tenson AB. Tenson AB will reportedly be part of the Sports & Leisure operating segment with a primary focus on the retail sales channel.

Gillz LLC Rebrands to Outdoor Nation Unlimited LLC

Gillz LLC, based in Jacksonville, FL, rebranded to Outdoor Nation Unlimited, emphasizing the company’s expansion beyond fishing apparel into the broader performance outdoor apparel category. The company’s consumer-facing brands include Gillz, Reel Life, FinTech, and Mad Pelican.