SGB Update Outdoor

Deckers Brands Lifts Outlook on Hoka and DTC Momentum

Deckers Brands raised its outlook for the year after reporting results for the fiscal first quarter ended June 30 that surpassed analyst targets. Direct-to-consumer growth net sales increased 35.3 percent to offset a slight wholesale decline. Among major brands, sales of Hoka’s jumped 27.4 percent while Ugg’s sales decreased 6.0 percent.

SRAM Names VP of Marketing and Communication

Chicago-based bicycle parts manufacturer SRAM has hired Josh Kendrick as its new vice president of marketing and communication (marcom). Kendrick will take over from David Zimberoff, who is moving on after leading the department for more than 24 years.

L.L. Bean to Open Two Stores in Quebec

L.L. Bean reported it will open its first two Quebec stores in Saint-Bruno-de-Montarville and Boisbriand. The outdoor retailer will also launch a French version of its website in Canada.

MarineMax’s Earnings Slide in Fiscal Q3, Top Expectations

MarineMax, Inc. reported earnings in its fiscal third quarter ended June 30 fell 35 percent due to costs tied to the acquisition of IGY Marinas and more promotions in the marketplace. Same-store sales were up slightly. Results were ahead of company expectations.

Tractor Supply Trims Outlook On Q2 Miss, Ramps Up Expansion Target

Tractor Supply Company slightly lowered its guidance for the year as second-quarter results came in below expectations. The rural retailer also announced a new long-term target of 3,000 stores in the U.S. with a plan to increase annual store openings to 90 per year.

Vista Outdoor’s Earnings Decline on 14 Percent Revenue Slide

Vista Outdoor, Inc. reported earnings declined 54 percent in the fiscal first quarter ended June 25. Sales dropped 14 percent with sales down 26 percent in the Sporting Products segment while gaining 8 percent in the Outdoor Products segment. The company said results were in line with expectations and reiterated its guidance for the year.

Elan Sports USA Retains New England Sales Representation

Elan Sports USA, the ski manufacturer, hired CK Sales Group to rep the line in New England, effective August 1, following the recent retirement of Peter Kidd, who sold the line in the region for over four decades.