SGB Update Outdoor
NEMO Hires Digital Director to Address Evolving Consumer
NEMO Equipment, Inc., brought Donald Stickney on as digital director in an effort to enhance the consumer experience at the company's website. Stickney will be responsible for all aspects of NEMO’s digital presence including managing and growi
G3 Hires The Apex Group Sales Team for Pacific Northwest
G3 Genuine Guide Gear Inc. hired David Gunther and The Apex Group sales team to represent its sales division in the Pacific Northwest…
L.L. Bean Names Nordic Champion as Brand Ambassador
L.L.Bean announced a multi-year partnership with the most successful U.S. cross-country skier in history, Kikkan Randall. A World Champion and two-time World Cup sprint title winner, Randall will work with L.L.Bean, testing products in her native Alaska,
PeopleForBikes Promotes Martha Roskowski to VP
Martha Roskowski, director of the Green Lane Project at PeopleForBikes (formerly Bikes Belong), has been promoted to vice president of local innovation, effective immediately. She will continue to serve as a member of PeopleForBikes’ senior manageme
Dick’s SG Becomes Title Sponsor of National High School Basketball Tourney
Dick's Sporting Goods has signed on as the title sponsor of the Dick's Sporting Goods High School National Tournament. The tournament will also have a new home in New York City's Madison Square Garden for its sixth annual boys and girls cha
Notre Dame Switching to Under Armour from Adidas
According to ESPN, Under Armour will supply Notre Dame's uniforms beginning at the start of the 2014-2015 school year, ending a 16-year run with Adidas…
Marika Signs License for Sportsbags/Handbags
Marika has signed a multi-year licensing agreement with Stone Mountain Accessories for women’s sportbags and handbags…
New Balance Expands Sponsorship of Team Garmin-Sharp
New Balance has expanded its multi-year sponsorship of Team Garmin-Sharp, the elite American professional cycling team owned by Slipstream Sports. The New Balance logo will be added to Team Garmin-Sharp’s kit and New Balance will become the exclusiv
One In Four Adolescents Meet Physical-Activity Guidelines
Only one in four adolescents ages 12-15 are physically active for at least 60 minutes daily, according to new statistics from National Center for Health Statistics, part of the Centers for Disease Control and Prevention…
Macy’s to Lay Off 2,500 as it Restructures Business
Macy’s, Inc. announced it will implement focused cost reductions, including organizational changes, as it prepares to sustain profitable sales growth in the years ahead. The changes will lead to the layoff of 2,500 employees and the closing of five
Uvex Sports Hires Burkley as US Sales and Marketing Director
Uvex Sports Inc. named Jeff Burkley as director of sales and marketing at its newly established US subsidiary…
Macy’s Holiday Comps Grow 4.3 Percent
Macy’s, Inc. announced that its comparable sales, together with comparable sales from departments licensed to third parties, rose 4.3 percent in the 2013 holiday shopping season – the months of November and December combined – compared with the same
Skullcandy Licenses Name for Laptops
Skullcandy, Inc. announced a strategic relationship with Toshiba Corporation. Under terms of the agreement, Toshiba will license the Skullcandy trademark for marketing and distribution of consumer laptops worldwide, excluding China, and Skullcandy will pr
National Fish and Wildlife Foundation CEO to Keynote OIA Awards Banquet
Outdoor Industry Association (OIA) confirmed that Jeff Trandahl, executive director and CEO of the National Fish and Wildlife Foundation (NFWF), will deliver the keynote address at its the 2014 Advocacy Leadership Awards banquet, which will take place in
Srixon Signs K.J. Choi
Srixon announced that K.J. Choi has agreed to terms on a multi-year contract to join its professional tour staff. Considered one of Asia’s most successful golfers, Choi has won 21 tournaments worldwide…
