SGB Update Outdoor
QBP Drops DeFeet from Brand Stable; Sock Brand Will Not Add Reps
DeFeet is now entirely in-house with its sales team, employing no independent sales rep. The company distributes in-line products in the U.S. through its remaining domestic distribution partners and its DeFeet B2B platform.
Rugged Road Retains Outtech Sales Services
Rugged Road, makers of coolers and related accessories based in Aurora, OH, hired Outtech Sales Services to represent the brand nationwide.
Report: Decathlon Explores Sales of Minority Stake in China Business
Decathlon SA is working with advisors to explore the sale of a minority stake in its China business, sources told Bloomberg. The report indicated that the French retailer seeks a strategic partner to drive regional expansion.
VF Corp. Sees Continued Americas Weakness In U.S. in Q2 Tied to Vans Declines
The company also said that Kevin Bailey will be stepping down from his role as global brand president, Vans. He will remain on the Executive Leadership Team reporting to the CEO and will transition to lead Reinvent, the company’s business transformation plan. CEO Bracken Darrell will be more involved with Vans until a new brand president is found.
REI to Open in Beavercreek, OH
REI reported it will open a retail store in Beavercreek, OH, in spring 2024. The 23,000-square-foot space will operate in the Beavercreek Shopping Center at 2650 N Fairfield Road.
Garmin Distributor for India Expands Category Representation
Under the new agreement, Amit India will add Garmin fitness, outdoor recreation and consumer automotive products to its existing lineup of Garmin marine products that it began distributing in 2017.
PedalCell to Cease Operations
PedalCell, a manufacturer of weather-proof generators for power bikes, announced it will cease operations on January 1.
MEC Appoints New CEO
Canadian outdoor gear retailer MEC promoted COO Peter Hlynsky to CEO, succeeding Eric Claus, who led the retailer during the filing for creditor protection and sale to U.S.-based private investment firm Kingswood Capital Management.
Mystery Ranch Promotes Fleming to Marketing Director
Mystery Ranch promoted Michelle Fleming to marketing director. She has worked for the company since earlly 2021. Most recently, Fleming wasa the senior product marketing manager after two years as product marketing manager.
Altra Running Hires Run Industry Vet as Director of Merchandising
Altra Running hired Samantha Terral as director of merchandising, effective immediately. Most recently, Terral was the digital/e-commerce manager at Saucony.
Newell Outdoor & Recreation Segment Declines Another 20 Percent in Q3
The parent company of Marmot, Ex Officio, Stearns, Bubba, Coleman, and Contigo. The Outdoor segment’s 20.1 percent sales decrease in the third quarter was the fifth consecutive quarter with a segment sales decline in excess of 20 percent.
Martha Headwear Adds Reps for Three More U.S. Sales Territories
Byron Seegers is now responsible for the Pacific Northwest region, Chris Baylinson was tapped to cover the North Atlantic region and Ashley White is now handling retailers in Florida for Martha Headwear.
Deckers Raises Guidance On Hoka and Ugg Momentum, To Divest Sanuk
Powered by healthy double-digit growth from both Ugg and Hoka, Deckers Brands reported earnings jumped 75.9 percent in its fiscal second quarter ended September 30 on a sales jump of 24.7 percent while hiking its outlook for the fiscal year.
Columbia Sportswear Expects Sharp Decline in Q4 as Pull-Ahead Orders Boost Q3 Sales
Net sales are now expected to increase 0.5 percent to 2.0 percent for 2023, down from the previous range of 2.0 percent to 3.5 percent growth. Fourth quarter net sales are expected to decline 10 percent to 5 percent and the company is also forecasting a low-double-digit percent decline in wholesale net sales in first half 2024.
Moody’s Confirms Vista Outdoor’s Debt Ratings On Ammo Business Sale
Moody’s Investors Service confirmed the debt ratings of Vista Outdoor, Inc. following the proposed acquisition of the company’s Sporting Products business by the Czechoslovak Group for $1.91 billion.
