SGB Update Outdoor

Take Me Fishing Hooks Walt Disney World Resort

TakeMeFishing.org connects children and families with nature through its sponsorship of the Fun Educational Fishing and Boating Experiences at Walt Disney World Resort. – In today's age where getting kids outside to exercise and enjoy nature can be more challenging than ever, Take Me Fishing™ and Walt Disney World Resort are making it easier for […]

Jockey Partners with Run Like A Mother

Jockey announced their partnership with the nationwide 5k, Run Like A Mother. Jockey is the new MOTHER OF 'EM ALL presenting title sponsor of the Mother's Day race, held in eight suburban markets countrywide…

VF Revamps Leadership Team

VF Corporation appointed Steve Rendle to the newly created role of senior vice president, Americas. Patrik Frisk, currently Timberland brand president, has been promoted to coalition president, Outdoor Americas, Kevin Bailey, Vans brand president, America

Pacific Cycle Partners with Hoffman Bikes

Pacific Cycle, a division of Dorel Industries Inc., together with one of the world’s best BMX Freestyle riders and founder of Hoffman Bikes Mat Hoffman, have partnered to expand Hoffman’s complete line of bikes specifically for the Independent

OluKai Announces Hawaiian Lifeguard Product Donation

This month, OluKai will outfit over 450 Hawaiian lifeguards with shoes and sandals at several locations on Maui, Kauai, and Oahu ending with a special proclamation by Billy Kenoi, mayor of the Big Island. A portion of proceeds…

Hitcase Appoints Hammond as New Director of Brand Marketing

Hitcase, makers of waterproof, shockproof, mountable iPhone cases and accessories for active people, announced the addition of Greg “Hammer” Hammond to its senior leadership team as director of brand marketing. Most recently, Hammond worked as

Eurosport Signs Greg LeMond as Global Cycling Ambassador

Cycling legend Greg LeMond will be joining Eurosport’s on-air 2014 line-up to provide live on-site analysis at Paris-Roubaix, Giro d’Italia and the Tour de France across the channel’s 54 European markets in an exclusive preview and revie